Pointclear

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. 5 Buyer Behaviors Reshaping B2B Marketing. Only 16 Percent of B2B Consumers Prefer Live Webinars.

B2B 190

B2B Buyer Trade Show PointClear 190

Nimble - Sales

JUNE 10, 2021

We started these Case Study Webinars to cover the main questions and use cases that Nimble customers frequently ask. On this webinar, B2B sales expert Craig M. One of the main questions we get asked is, “What should we be doing on a daily basis to make the most of Nimble?”

CRM 122

CRM Case Study Webinar Metrics Study 122

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). For instance, your B2B blog is a powerful tool for attracting prospective customers. Take Twitter, for instance.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

MARCH 4, 2021

Construct a lead scoring and qualification system – Filtering unfit leads saves time later in the sales process, and consider that 79% of B2B marketers have not established a system for lead scoring. Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Crunchbase

SEPTEMBER 14, 2021

The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. In this post, we’ll go through everything you need to know about how to optimize your B2B sales cycle with buying signals so your business can close sales faster. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Zoominfo

MARCH 9, 2021

pricing page, case studies). How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Fill the Funnel

DECEMBER 12, 2012

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. In this webinar you will learn: How to identify which tasks to automate. Success stories and ROI case studies. All Rights Reserved.

Webinar Metrics 112

Webinar Metrics Sales Tools Tools Top of Funnel 112

Sales and Marketing Management

JANUARY 20, 2020

million B2B reps currently selling, as many as 1 million could be gone by 2020. Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects. Host webinars.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

SBI

JULY 14, 2019

Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Case Studies. Sales Asset Management: Procuring Your Short-Cut to Productivity In modern B2B interactions, it’s crucial that the right content be available at the right time, to. Nancy Nardin, Smart Selling Tools.

Video 93

Video Case Study eBook Field Sales 93

Janek Performance Group

MARCH 26, 2024

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. As B2B transactions grow more complex, with an increasing number of stakeholders, creating accurate buyer personas is critical. This should include blogs, case studies, and white papers.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Showpad

OCTOBER 28, 2020

B2B sales, on the whole, is slower, more labor-intensive and more consequential than B2C. So it’s probably time to level up how your organization runs sales teams and integrates new B2B sales techniques into their repertoire. In the B2B space, LinkedIn is the obvious social channel of choice. No pressure.

Top of Funnel 52

Top of Funnel B2B Sales Qualified Lead Lead Rank 52

SBI Growth

JUNE 29, 2013

(See below for links to case studies.) One sales manager at a leading B2B technology firm recently shared his experience: “I forced my team to enter everything into Salesforce.com. Put an end to the solitary drudgery of self-paced tutorials and dull webinars. Badgeville: Supercharge Your Sales Team case study.

Hiring 326

Hiring Case Study Lead Rank Lead Scoring 326

SBI

OCTOBER 27, 2019

Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Case Studies. The Complete Guide to Engaging the Modern B2B Buyer In this comprehensive guide, we’ve outlined the steps B2B sellers must take to adopt an Evolved.

Video 59

Video Cost Per Thousand Case Study Collateral 59

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how. Co-creating content (blog posts, webinars, etc.). Active stage.

Referrals 177

Referrals Company Scale Case Study 177

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Customer Centric Selling

JULY 9, 2018

Although B2B buyers are most interested in product features and functionality when evaluating companies, buyer’s perception of your company can sway their decision in your favor (or not). The post Sales Tips: How to Sway Your Buyers’ Decision in B2B Sales Deals appeared first on CustomerCentric Selling®.

Buyer 65

Buyer B2B Vendor Case Study 65

SBI

OCTOBER 22, 2014

Fortunately, there were many Dreamforce exhibitors with tools well designed to help B2B Marketers achieve significant gains, thus extending the value of their existing technology investment. Read more including the Zendesk case study. Learn more – Watch a 20 min webinar. .

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Hubspot Sales

JUNE 8, 2020

Well, content has become more important than ever for B2B buyers and decision-makers. According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. But that’s not all. Awareness Stage. Landing pages. Whitepapers.

Collateral 98

Collateral Case Study Retention Hubspot 98

SBI

OCTOBER 6, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Acquisition of leading email verification provider further enhances accuracy of DiscoverOrg and ZoomInfo B2B intelligence platforms. But in the world of B2B sales? Case Studies. Video Reviews. Industry News.

Video 92

Video Lead Rank Marketing Qualified Lead Webinar Metrics 92

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Mereo

JUNE 29, 2023

The fact that there exists a disconnect between sales and marketing teams in B2B is no secret, but be careful to discount the impact this disconnect has on your content marketing efforts falling flat. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet.

Top of Funnel 36

Top of Funnel Revenue Case Study Marketing 36

SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Peer recommendations are influencing more than 90% of all B2B buying decisions. It shouldn’t come as any surprise.

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

Allego

DECEMBER 29, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. Here are the four reasons why sales and marketing alignment is critical from our webinar How to Align Sales and Marketing to Maximize Virtual Sales Success. This post appeared originally on the Seismic blog. Learn More.

Marketing 129

Marketing Account Based Marketing Maximizer Conference 129

Zoominfo

OCTOBER 5, 2021

pricing page, case studies). How to Develop a B2B Demand Gen Strategy After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. This includes activity like high-value web visits (e.g.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sales and Marketing Management

JUNE 26, 2017

While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. A Case Study on Successful Web Personalization. .

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Zoominfo

FEBRUARY 1, 2021

Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). Ask them to do a customer review or feature in a case study. That type of social proof will set you apart. Phase 3: Decision.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Pointclear

JUNE 5, 2017

You can listen to the webinar here. For a case study about how one technology company entered the era of accountability (by partnering with our company), read this post. I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing.

Account 124

Account Sales Qualified Lead Top of Funnel PointClear 124

SBI

JUNE 17, 2019

Resources All Blog Article Case Studies Industry News Interview Video Video Reviews Webinars. Case Studies. Nasdaq: TTGT), announced the launch of IT Deal Alert Priority EngineTM: Brand Accelerator, to help B2B enterprises leverage real purchase intent. That’s powerful - Nancy Nardin, Smart Selling Tools.

Video 50

Video Case Study Webinar Metrics Engineering 50

Zoominfo

MAY 20, 2021

and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. These early-stage emails should provide more information about your product or service.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Janek Performance Group

NOVEMBER 30, 2022

Mostly, B2B buyers are not impulsive. B2B buyers are no different. Here, sharing case studies with specific ROI can be extremely effective. Content a buyer might research during this phase: Product sheets and webinars. Case studies. In most B2B transactions, this is more than just buying a product.

Customer 62

Customer Case Study Loyalty Buyer 62

Apptivo

OCTOBER 3, 2022

However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. Automated prospecting might also be effective in B2B marketing, using CRM tools, by creating drip campaigns and generating interest in the potential customer. Strategies: 1.Awareness

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Zoominfo

MARCH 4, 2021

Construct a lead scoring and qualification system – Filtering unfit leads saves time later in the sales process , and consider that 79% of B2B marketers have not established a system for lead scoring. Email marketing campaigns require more thought into the different personas and audiences your team is targeting.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Customer Centric Selling

AUGUST 13, 2018

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

B2B 49

B2B B2C Buyer Persona Marketing 49

Nutshell

APRIL 7, 2018

On the other hand, just because someone ignores a webinar offer or a specific part of your marketing program, it doesn’t necessarily mean they wouldn’t be interested in test-driving your product. Based on that, you can drip marketing content to them, such as a case study showing the results of taking a certain action in the product.

Sales Qualified Lead 69

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 69