Increase Sales

SEPTEMBER 30, 2016

just published some interesting statistics on this now very prevalent marketing channel: 32% of B2B marketers and 37% of B2c marketers have a content strategy. B2B marketers allocate 28% of total marketing budget to content marketing. Social media is the primary delivery channel for content marketing.

Lead Rank 70

Lead Rank Lead Scoring B2C Marketing 70

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DECEMBER 20, 2013

This report by B2B Behavior highlighted these three (3) online sales behaviors: Response time is critical – Call within 5 seconds of securing a sales lead increase qualifying that lead 29% higher than waiting for 5 minutes. A report on converting online sales leads recently entered my email inbox. Called back after several days.

Ideal Customer Profile 134

Ideal Customer Profile Sales Qualified Lead Inbound Lead Rank 134

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MARCH 9, 2015

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Marketing Channel of Social Media Posting Through Content Marketing. Probably one of the better B2B sites is LinkedIn Pulse.

Marketing 70

Marketing Small Business Small Business Referrals 70

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DECEMBER 14, 2016

Third the social media marketing channel that is being missed or ignored is LinkedIn. Possibly the reason for this oversight is because LinkedIn is considered for those selling or working in B2B industries.

Real Estate 70

Real Estate Webinar Metrics Ideal Customer Profile Social Media 70

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FEBRUARY 23, 2013

Advertising is a channel or an activity. Asked back for that coveted face to face meeting (B2B) or to have the person walk through your doors (B2C or B2R). Earlier this week I wrote about this sales challenge from a prospecting perspective. Today I would like to address a primary false belief that generates another false belief.

Prospecting 145

Prospecting Advertising Advertising Face-to-face 145

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JULY 9, 2012

How many small business owners to even marketing firms look to the various social media channels as being fat pigs? Be asked back for that first appointment in B2B or to have the potential customer walk through the doors B2C. Credit www.sxc.hu. Begin to build a relationship.

Social Media 144

Social Media Media Small Business Small Business 144

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JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. If we believe, people buy from people, social media especially LinkedIn for business to business (B2B) allows your passive sales prospects to recognize you as an authentic person. of the recruiters used social media in 2012.

Social Media 128

Social Media Media Prospecting LinkedIn 128

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NOVEMBER 23, 2016

However given so many B2B professionals are on LinkedIn, here is an opportunity to learn potentially a little more about your sales lead especially if he or she is selling a high worth home. To not take advantage of all sales prospecting channels is foolhardy and will work against the goal to increase sales. Share on Facebook.

Opportunity 70

Opportunity Real Estate LinkedIn Referrals 70

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OCTOBER 17, 2016

Paid advertising, membership in referral groups, local chambers and other B2B networking groups are other heavy tools. And let us not forget your blog or other social content marketing channels such as LinkedIn Pulse. Finally, there is that all important website.

Marketing 70

Marketing Advertising Advertising Conference 70

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JANUARY 19, 2016

Possibly as a SMB owner, solo entrepreneur or sales professional you have been engaging in the common marketing efforts of B2B networking, direct mail, referrals, etc. These marketing actions are good yet you are missing one significant marketing channel – social marketing. Social marketing works and here is one example. 5,000 views.

Ideal Customer Profile 35

Ideal Customer Profile Marketing Infusion Direct Mail 35

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MAY 18, 2012

Additionally, the absence of ESP or any other mind to mind communication does require people to interact with people especially within the B2B world of solutions focusing on services. Now maybe if you are a witch I am wrong, but I do not believe in witches except for stories and TV series. a few weeks ago.

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

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FEBRUARY 20, 2015

Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. LinkedIn Pulse platform is an incredible marketing channel especially for those in B2B. To ignore this viable marketing channel is just plain foolish. Real World Example #1.

Social Media 70

Social Media Influencer Media Marketing 70

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SEPTEMBER 29, 2014

LinkedIn has become the go to place for B2B prospecting. The discussion groups, the member’s LinkedIn update and the article postings allow salespeople three different marketing channels. I can forgive those who are uneducated or poorly educated, but I cannot forgive those who should know better. LinkedIn a Prime Example.

Social Media 140

Social Media Media Small Business Small Business 140

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SEPTEMBER 22, 2014

Finding other B2B professionals who truly want to build a mutually beneficial relationship is almost like searching the Sahara for a water hole. Yes social media can be a valuable marketing channel. Others can see their clumsy behaviors or the sweat on their brows. Share on Facebook.

Social Media 138

Social Media Networking Media Face-to-face 138

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SEPTEMBER 1, 2012

We attend business to business (B2B) networking events, we join formal and informal networking groups all with the goal to increase sales. Social media, we all have heard about this marketing channel, is here to stay. Visibility – To Be the Red Jacket ; stand away from all the other gray suits in the marketplace or at the B2B events.

Social Media 153

Social Media Media Marketing Small Business 153

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MARCH 15, 2016

You must go beyond screen time to increase sales especially for SMB owners, executives and salespeople executives in the B2B marketplace. Use an automated scheduler such as HootSuite to keep your presence on social media channels active. Possibly you have connected with a new lead or center of influence. Now reality must set in.

Social Media 70

Social Media Face-to-face Ideal Customer Profile Media 70

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DECEMBER 9, 2013

Why should small business sales especially business to business (B2B) be any different? P.S. This week’s business blog for the Sun Times/Post Tribune , I provide the how of determining what marketing channels deliver increase sales. do you expect to walk out, merchandise in hand without paying for it?

Small Business 145

Small Business Small Business Sales Talent Coaching 145

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MAY 28, 2015

If you sell in the B2B or even B2C industries and you are not on LinkedIn, for some of your ideal customers you may not be even worth a phone call. ” In today’s world within the sales process, marketing must adapt to the new marketing channels of social media and even business to business networking events.

Training 70

Training Social Media Small Business Small Business 70

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FEBRUARY 9, 2015

Paid advertising from local media to sponsorships for local business to business (B2B) events. With the Internet now the #1 marketing channel for small businesses, this requires a secondary social media plan for the following activities: Blog. Direct mail. Promotional items including brochures, business cards, pens, logo wear, etc.

Advertising 70

Advertising Advertising Marketing Small Business 70

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JANUARY 6, 2012

Yet, what would happen if you, as a business leader, re-channeled or redirected those business competition fears into more positive actions? With the economy still for many in the doldrums, finding that next customer continues to be a challenge as does the ability to increase sales. Credit www.sxc.hu.

Competition 87

Competition Small Business Small Business Social Media 87