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B2B Thought Leader Guide: How to Become an Industry Authority (video)

Pipeliner

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank advised that it’s crucial to focus on one main channel and put all your efforts into it.

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? B2B Thought Leader Guide: How to Become an Industry Authority

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B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman , a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Choose your channel wisely. Video reigns supreme. Want to learn more?

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Social Media Advertising for B2B Companies

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In this Expert Insight Interview, Kevin Urrutia discusses social media advertising in a B2B context. This Expert Insight Interview discusses: Why do many B2B companies struggle to leverage social media. Many B2B companies still struggle with how to leverage social media, advertise there, and make social media work for them overall.

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How to be Effective with B2B Email Marketing in 2021?

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After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. All you need to know is the channels of communication for making the most out of your marketing campaigns. So, why should B2B businesses resist the power of email marketing?

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How to Craft a Winning B2B Sales Strategy

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In fact, there are entire companies that use this as their primary marketing channel. What is surprising is that many B2B companies rely on cold outreach prospecting, just as if they were a door-to-door sales company! Yet I see B2B sales teams using the same type of outdated cold outreach tactics. Pitch Warm Prospects.

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How to Close Your First B2B Prospect Easily

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You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. Listed below are a few questions you can ask to help you determine if your B2B prospects are sales qualified: Q: What problem are you trying to fix?

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Radio As a Marketing Tool in B2B

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Radio As a Marketing Tool For B2B Marketers and Social Listening. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance of broadcast radio shares his insights on how radio can prove to be a valuable marketing tool for B2B sales.

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