4 megatrends for sales organizations from McKinsey
Sales Training Connection
JUNE 23, 2014
Some 74% of B2B decision makers, for example, use LinkedIn for business reasons, while 42% use Twitter. A proliferating set of easy-to-use, free, and relevant tools has created the expectation that B2B products and solutions meet the same bar. A new and expanding set of “superusers” who understand products extremely well.
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