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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Multi-Channel Tracking: Definition: The ability to track multiple sources and campaigns attributed to converting a lead. These foundations provide rich data input. Why do you care? Why do you care?

ROI 306
ROI Omniture Data Demand Generation 306
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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

NOVEMBER 10, 2020

QuotaPath is a little bit bucking the trend for me, in that I built the product and engineering team first and wanted to make sure that the end-user saw value in the product, imagine that, before going and building up a bad-ass B2B sales team. They were enamored with our sales channel and our sales distribution. So, kudos to you, sir.

Call-back 74
Call-back Scale Compensation Ideal Customer Profile 74
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