Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times lower rates than direct sellers. times higher revenue growth.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

BuzzBoard

NOVEMBER 22, 2023

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. Already, a large number of B2B buyers expect their vendors/service providers to anticipate their needs; align precisely with their pain points and objectives.

B2B 105

B2B Strategy Demographics Social Media 105

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. In turn, this delivers a higher ROI. programmatic display ad spending reached an estimated $32.56

Advertising 185

Advertising Advertising B2B Scale 185

Alice Heiman

MAY 17, 2023

AI is having a big impact on B2B sales by empowering salespeople to focus on what they do best: building meaningful relationships with their prospects. Watch the podcast below or on our YouTube channel. a next-generation, AI-powered, SaaS platform for B2B sales and marketing. Artificial Intelligence (AI) is here to stay.

Competition 69

Competition B2B SAP Ideal Customer Profile 69

SBI Growth

OCTOBER 8, 2018

Look across your digital tactics and channels…do your buyers go there? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Is their engagement worth the challenges involved in creating these? How do you know?

B2B 232

B2B Channels Buyer Marketing 232

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

eGrabber

JUNE 4, 2021

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. 4 quick tips to increase your email marketing ROI by 50%.

Email Marketing 74

Email Marketing ROI Marketing How To 74

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B Marketing 98

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Cincom Smart Selling

AUGUST 18, 2020

In this article, we’ll extend that conversation to include a more quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. Channel sales. B2B customers. Simple CPQ ROI Example. E-commerce. Quotes are hard to read ?

ROI 118

ROI Discount Licensing Vendor 118

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution.

Paid Content 130

Paid Content Lead Rank B2B Top of Funnel 130

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. In this article, we will explore the importance of B2B verified emails and provide valuable insights to help you maximize your campaign’s traffic. However, fear not!

Campaigns 52

Campaigns B2B Social Media Decision Maker 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Digital Channels and Content. Budget and Resource Use. What’s digital marketing without digital assets? Web Analytics.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). 89% marketers cite email as their primary channel for lead generation ( source ). Let’s get into it! billion users.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Sales Hacker

SEPTEMBER 29, 2023

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Appbuddy

NOVEMBER 11, 2021

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To deliver equally targeted messaging, B2B marketing teams should prioritize the acquisition of zero-party data (data customers share intentionally and proactively). This is an untapped opportunity in the B2B world.

B2C 98

B2C Email Marketing B2B Marketing 98

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). 73% of B2B marketers report that videos positively impact their ROI ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Pointclear

JULY 25, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Learn why Anothony says his blog is "an outstanding ROI." Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via OpenView Labs.

Trends 200

Trends B2B PointClear Marketing 200

Alice Heiman

MARCH 15, 2023

Run two companies and raise her kids, @vrbuitron answers that on #SalesTalkForCEOs #Sales #CEOs #B2B #GirlsWhoCode #womenintech #womenshistorymonth Click to tweet Watch the podcast below or on our YouTube channel. How does she do it all?

Scale 146

Scale Lead Rank Promotion ROI 146

Alice Heiman

FEBRUARY 14, 2023

Watch the podcast below or on our YouTube channel. Doyle is principal at FitzMartin Inc, a leading consultancy focused on optimizing sales and marketing investments of emerging middle- market, B2B businesses. FitzMartin’s clients earn on average an ROI of $287 per $1 invested.

Lead Rank 131

Lead Rank Top of Funnel Pipeline Funnel 131

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SugarCRM

NOVEMBER 4, 2021

To diversify your lead generation strategy, you need to work on your marketing communication integration, provide relevant content and strengthen multi-channel analytics. Similarly, because modern B2B buyers are primarily concerned with doing their jobs better and smarter, you need to lead with the “why” and let the “how” and “what” follow.

B2B 51

B2B Strategy Top of Funnel Marketing 51

Allego

AUGUST 13, 2020

Mary’s expertise is B2B sales with a focus on how business leaders can adapt to the empowered buyer. Read on to see Mary’s seven sales enablement takeaways for B2B sales professionals. That’s the category that helps sellers manage their multi-channel cadences with customers and prospects. The first is sales engagement.

Sales Enablement 77

Sales Enablement B2B Hiring ROI 77

Zoominfo

JUNE 27, 2018

Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 22% of marketers say influencer marketing is their most cost-effective channel ( source ). 22% of marketers say influencer marketing is their most cost-effective channel ( source ). How effective is influencer marketing?

Influencer 202

Influencer Marketing Social Media Scale 202

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? What Are the Main B2B Marketing Plan Channels?

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. B2B salespeople all look the same to our buyers. Try this instead. That’s a fact. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Emissary

NOVEMBER 29, 2021

For your MSP, B2B lead generation is an integral piece of the puzzle to grow your business. To make your marketing investment pay the ROI you need, it’s essential that you’re using strategies that will amplify your message to the right people. B2B Lead Generation Strategies for MSPs. Best Practices for B2B Lead Generation.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Account Based Marketing 52