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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today.

Segment 219
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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. “In a lot of B2B businesses, we underestimate who the buying center is,” Rule says.

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A Comprehensive Comparison Between B2B and B2SMB Business Models

BuzzBoard

The two distinct realms of B2B and B2SMB stand out as pillars of commerce. B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. What Is B2B?

Lead Rank 105
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The Marketer’s Guide to Email List Segmentation

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation? How is List Segmentation Effective? The days of batch and blast emails are long gone.

Segment 130
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Navigating the Digital Disruption to Your Sales Channel Strategy

SBI Growth

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

Channels 268
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today.

Segment 124
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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Covid-19 and subsequent office closures forced every sales team to use virtual channels in situations they never would have considered before the pandemic: complex buying cycles requiring careful orchestration by veteran sellers. Company size has no bearing on the willingness to use virtual channels. Reimagining Sales Coverage.

Lead Rank 318