Zoominfo
APRIL 29, 2020
Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? It’s time-consuming, yes.
Zoominfo
JUNE 4, 2019
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.
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Zoominfo
APRIL 30, 2021
Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. B2B marketers prefer these platforms for large virtual conferences: Intrado at 31.6%, ON24 at 20.1% Lessons learned from virtual events. and Bizzabo at 14.8%.
Sales and Marketing Management
FEBRUARY 8, 2021
No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. as much as 90%?—?for Here’s how.
Sales and Marketing Management
OCTOBER 15, 2020
Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.
Zoominfo
JUNE 4, 2019
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.
MarketJoy
JULY 17, 2020
In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. So how can you conduct B2B lead generation to replace a cancelled event? EXPERIMENT AND LEARN NEW CHANNELS FOR LEAD GENERATION. It is time to adapt to the crisis.
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