Sales and Marketing Management

DECEMBER 17, 2018

Businesses aren't like retail customers. The requirements in B2B model are different. You deal at a level and the businesses are your core customers. Without taking care of your core customers, your business plans will soon falter, and your brand will suffer. B2B marketing is more technical than B2C.

Retention 238

Retention B2B Strategy Penetration 238

Vengreso

DECEMBER 8, 2022

That’s why those B2B organizations that have been able to enhance how their sales leaders show up in the workplace and how they keep their sales teams continually motivated are silently carving out an impressive competitive advantage. How should sales leaders train to improve the customer experience?

Customer Service 85

Customer Service Motivation Top of Funnel Customer 85

Miller Heiman Group

JUNE 4, 2019

It’s a buyers market, even in B2B sales. Buyers now expect the innovation they’ve experienced as consumers when they’re buying solutions at the workplace—and less than one-third report that B2B sellers exceed their expectations. Businesses today must be able to compete not only on price and performance—but also on service.

Customer Service 96

Customer Service Customer Loyalty Social Media 96

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? The Impact of Bad B2B Marketing Data. The short answer—everything.

B2B 223

B2B Data Churn Marketing 223

Zendesk Sell

JANUARY 8, 2019

Great customer service is a key part of any successful business. Poor customer service has the opposite effect. According to the NewVoiceMedia’s 2018 “Serial Switchers” report , poor customer service costs businesses around $75 billion a year. Only 5% did not share a negative customer service experience.

Customer Service 90

Customer Service Hiring Customer Hotels 90

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

Lead411

SEPTEMBER 19, 2023

Compare the best B2B Email Finders for Sales Leads A powerful email finder can make the difference between closing deals and chasing dead-end leads. While several email finder tools exist, Lead411 stands out as the top choice for B2B sales. However, it’s worth noting that this comprehensive service comes with a hefty price tag.

B2B 98

B2B Leads Marketing Qualified Lead Lead Generation 98

Increase Sales

FEBRUARY 21, 2017

How many times do those in B2B or even B2C industries fail to understand customer service is sales. A new report just released by Astound Commerce through secret shoppers recognized seven retailers who excel in customer service through: Must have website. Overall customer service. Visibility.

Customer Service 78

Customer Service Customer Hiring Licensing 78

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. The post Is B2B Buyer Confidence Stalling Your Deals? Watch the podcast below or on our YouTube channel.

B2B 112

B2B Buyer Lead Rank Travel 112

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. In addition, BDRs relay customer feedback and market trends to internal teams. Thus, they facilitate continuous improvement in product development, marketing strategies, and customer service initiatives.

Outsourcing Services 62

Outsourcing Services B2B Lead Rank Sales Qualified Lead 62

No More Cold Calling

APRIL 29, 2019

We all want a stellar customer experience, and we’re pissed when we don’t get it. B2B customers are just louder about it. I’m sure you could “fill in the blank” for any number of retailers, and when you have a bad customer experience, you feel the need to tell people about it. We tell lots of people to steer clear.

Referrals 261

Referrals B2B Sales Qualified Lead Cold Calling 261

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful. New Revenue Source.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

B2C 209

B2C B2B Marketing Social Media 209

Hubspot Sales

JUNE 30, 2020

The role of Revenue Operations is to ensure accountability and synchronicity among the goals and activities of organizations that are responsible for driving revenue, which is typically between sales, marketing, and customer service. Alignment between these three groups is especially important for B2B companies.

Revenue 136

Revenue B2B Company Strategy 136

Lead411

DECEMBER 2, 2023

5 Top B2B Sales Books for 2024 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

B2B 52

B2B Top of Funnel Lead Rank Campaigns 52

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Zoominfo

NOVEMBER 5, 2018

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data.

B2B 154

B2B Data Vendor Discount 154

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

The Center for Sales Strategy

DECEMBER 6, 2017

An interesting statistic about customer service jumped out at me. According to MediaPost , only 17% of consumers think manufacturers and retailers are extremely good at caring for their customers after a sale. It’s tough to earn a repeat customer if you don’t follow through and offer superior customer service.

Customer Service 71

Customer Service Retail Customer Consumer 71

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary. For an in-depth guide to data normalization, check out The B2B Marketer’s Guide to Data Normalization. Keep reading.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar.

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. B2B marketing often gets a bad rap. But, just because B2B products tend to be less exciting, doesn’t mean your marketing should be.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.

Industry 98

Industry B2B Strategy Social Media 98

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

SugarCRM

MAY 9, 2023

Customer Experience (CX) has recently become a buzzword, a phenomenon that Adrian Swinscoe , customer experience consultant and expert, attributes to the power of choice the internet has bestowed upon modern consumers. That’s where his notion of Punk CX was born.

Customer Service 26

Customer Service Customer Channels Data 26

Zoominfo

DECEMBER 5, 2018

For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Offer customer service: When customers visit your subreddit, they’ll expect to interact with you directly. Key Takeaways on Reddit for B2B Marketing.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions ( source ). And there you have it—our March B2B blog post round-up. B2B Blog Post Round-Up: PR, Customer Service, & More [August].

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Partners in Excellence

OCTOBER 28, 2011

The responses focused on great customer service. It’s what most customers cite when questions about how they make buying decisions. Sometimes, I wonder if all of us, customers included are missing the point. What if we designed products, services, buying experiences that didn’t need customer service?

Customer Service 86

Customer Service Customer B2C Face-to-face 86

Crunchbase

MARCH 16, 2022

This article will discuss the strategies Peloton, and other successful D2C brands have implemented to grow and maintain their customer base. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. Merchants can gain valuable feedback and information from customer reviews.

Scale 105

Scale Lead Rank B2B Lead Scoring 105