Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 59

Ideal Customer Profile B2B Prospecting Lead Generation 59

Mr. Inside Sales

OCTOBER 14, 2019

Have you ever gotten to the end of your demo and wondered how it was going to end? Wondered not only if the prospect was going to move forward, but also what it would take and how long that might take? Knowing what your prospect is thinking in advance eliminates the surprise of the inevitable stall at the end. Upcoming Schedule.

Closing 138

Closing Face-to-face Sales Qualified Lead Gatekeeper 138

DiscoverOrg Sales

JUNE 13, 2018

Schedule same-day or next-day demos (much higher chance of them showing up). 35% conversion rate of lead to good fit completed demo. to schedule a demo , sample our data , get a quote ) and are expecting to hear from us. Response time: Same-day demos. It’s a bad day when half of the demos we book are 3+ days out.

Lead Rank 276

Lead Rank Inbound Lead Scoring Sales Qualified Lead 276

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel? Awareness stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

MAY 1, 2023

In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

DiscoverOrg Sales

OCTOBER 10, 2018

How many times have you run an awesome demo that didn’t close? Today, I’m going to show you how to run demos that convert into closed deals. We’ll talk about the five stages of a good demo, and what to do and not to do, at each stage. Step 1: Set an agenda for the demo. tive Sales Demo.

Social Media 202

Social Media Exact Call-back Conversion 202

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

B2B 187

B2B Prospecting Case Study Scale 187

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

eGrabber

AUGUST 4, 2021

Sales prospecting is one of the most tedious and time-consuming tasks for B2B companies. Most of the sales & marketing professionals say that sales prospecting is the most challenging stage in their sales process. Therefore, you have to identify ways to find your targeted prospects and reach out to them.

Tools 52

Tools Prospecting B2B Decision Maker 52

eGrabber

SEPTEMBER 5, 2023

In the fast-paced world of B2B marketing, time is a precious commodity. One critical aspect of your role is B2B sales prospecting – identifying potential leads that align with your target audience and business goals. But you don’t need to worry, there are B2B sales prospecting tools to help you out.

Ideal Customer Profile 40

Ideal Customer Profile B2B Prospecting Lead Generation 40

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

B2B 207

B2B Video Influencer Promotion 207

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

APRIL 29, 2022

And, as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. So, Should You Text Sales Prospects?

Prospecting 130

Prospecting Face-to-face Benefit Sales 130

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Product Management University

NOVEMBER 29, 2022

Product demos are one of the most critical components of strong product marketing and sales for SaaS organizations. A great product demo creates an urgency to buy, while a bad product demo sends prospects running. What is a Product Demo? A product demo is a verbal value story. Product Demo vs. Free Trial.

Lead Rank 52

Lead Rank Sales Qualified Lead Lead Scoring Engineering 52

Zoominfo

AUGUST 22, 2022

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. Budget: What is the prospect’s annual revenue? They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. If not, you may want to reevaluate your B2B data provider.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

SBI

JUNE 22, 2021

A study I came across recently reported that 71% of B2B buyers don’t want to talk to a sales rep at all. Q: What metrics should customers of Demo Automation solutions use to measure the impact or progress of their activities? Unqualified demos is a huge problem. They would rather do their researching and purchasing on their own.

Top of Funnel 92

Top of Funnel Engineering Sales Qualified Lead Buyer 92

DiscoverOrg Sales

MAY 18, 2016

Sales people have been giving tech demos for a long time. Top of the funnel metrics require that SDRs book discovery calls and schedule demos, yet the value of those interactions can be difficult to quantify. Pre-demo discovery that leads to a white-glove trial. Top sales teams execute and quantify discovery data before a demo.

Ideal Customer Profile 133

Ideal Customer Profile PipelineDeals Top of Funnel Buyer Persona 133

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially In The B2B Realm?) Get a Demo What Are The Benefits Of Email Automation?

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Sales and Marketing Management

DECEMBER 14, 2020

The B2B buying process isn’t as linear or predictable as most companies assume. Will demos, for example, look more like an online trade show exhibit where buyers engage virtual sales presentations, video demonstrations and precise content based on a “choose your journey” approach? Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

DiscoverOrg Sales

MAY 16, 2017

I’m Steve Bryerton, Vice President of sales here at DiscoverOrg, to talk about how to bookend your demo in order to create a sense of urgency and commitment from your prospects. I often hear from account executives that they get stuck in a long, drawn out sells cycle with no commitment or no next steps from their prospects.

Video 154

Video Decision Maker Outbound eBook 154

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? It turns out they’re pretty important.

Data 246

Data Prospecting Strategy Cold Calling 246

Anthony Iannarino

OCTOBER 8, 2019

There are more ways to get a demo wrong than there are ways to make it compelling and useful. If what you sell requires you demo for your prospective clients, the following eight laws will allow you to rule your demo—and improve your odds of winning. A Demo is a Sales Call. Open Strong. Share your agenda, 3).

How To 94

How To Software Software Decision Maker 94

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Tools Top of Funnel 71

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 85

B2B Ideal Customer Profile Top of Funnel Prospecting 85

Zoominfo

NOVEMBER 30, 2020

And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. . Rules for Texting Sales Prospects. So, the jury is out.

Prospecting 195

Prospecting Face-to-face Cold Calling Benefit 195

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

eGrabber

AUGUST 20, 2020

Read on to know how you can ramp up your B2B sales during COVID. Increase the number of leads as well as boost the effectiveness of sales and marketing plans with an updated B2B prospect list now. B2B Sales in the New Normal. Increased B2B Sales Demos. Increase your B2B Marketing Outreach Now.

B2B 98

B2B Marketing Decision Maker Lead Generation 98

Zoominfo

FEBRUARY 26, 2021

The rise of B2B sales automation is directly correlated with the operationalization of data. Let’s be clear: whether B2B leaders realize it or not, AI has penetrated nearly every aspect of common business processes, and sales is no exception. The Rise of Sales Automation. How Does Sales Automation Work? Sales Automation Tools.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

B2B 100

B2B Prospecting Case Study Scale 100