SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. The same goes for most people who register and attend your webinar.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Crunchbase

SEPTEMBER 14, 2021

The B2B digital inflection point: How sales have changed during COVID-19, MicKinsey & Company. In this post, we’ll go through everything you need to know about how to optimize your B2B sales cycle with buying signals so your business can close sales faster. Critical buying signals to monitor 7 ways to shorten your B2B sales cycle.

Top of Funnel 84

Top of Funnel Sales Cycle B2B Lead Rank 84

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. needs us more than ever.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Zoominfo

APRIL 9, 2019

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits Of YouTube For B2B Marketing Before we jump into the guide, we want to provide you with a few benefits of using YouTube for marketing initiatives. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

MARCH 9, 2021

How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Vendor Neutral

JUNE 15, 2021

Can Drive Massive Growth For Your B2B Sales Organization. July 15, 2021 1 pm EST 10 am PST Webinar. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Join our free webinar to learn what sales approach actually engages buyers and makes them willing to have valuable conversations. REGISTER NOW.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

The Pipeline

MARCH 31, 2011

Social Selling University – Webinar. Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. Sales 2.0 , Sales Skills , sell better , Social Selling University , Tibor Shanto , Trigger Event Selling , Trigger Events , Webinar.

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216

SBI

JUNE 21, 2018

Instead of doing this manually, Demo Automation uses technology to automate the process by querying the prospect with brief discovery questions, then automatically customizing the product education experience to the customer’s unique interests. Sometimes people confuse demo automation with posting a webinar recording video on YouTube.

Account Based Marketing 139

Account Based Marketing B2B Oracle Sales Cycle 139

Sales and Marketing Management

JANUARY 20, 2020

million B2B reps currently selling, as many as 1 million could be gone by 2020. Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Host webinars. He told the audience about his research and his expectation that out of the then 4.5

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Have Higher Transaction Values.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Fill the Funnel

DECEMBER 12, 2012

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. In this webinar you will learn: How to identify which tasks to automate. You will gain an advanced education in the following: 31 Sales Tool Recommendations.

Webinar Metrics 112

Webinar Metrics Sales Tools Tools Top of Funnel 112

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Make sure your employees are fully educated about COVID-19, from symptoms to safety guidelines. Turn offline events into webinars. The post Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak appeared first on Sales Hacker.

B2B 134

B2B Tourism Face-to-face Skype 134

Janek Performance Group

MARCH 26, 2024

Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. As B2B transactions grow more complex, with an increasing number of stakeholders, creating accurate buyer personas is critical. Measure the impact of your B2B business development efforts by tracking key metrics.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Vendor Neutral

JULY 8, 2021

5 Ways Your B2B Organization Can Serve Your Clients Better. What educational input can you provide that will make them more informed? You’re still working closely with that customer but in a much more consultative, education-based role in order to help that client achieve outcomes. Then it’s back to selling as usual.

B2B 64

B2B Scale Lead Rank Lead Scoring 64

Pointclear

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180

Trends B2B Social Media Marketing 180

Zoominfo

OCTOBER 5, 2021

How to Develop a B2B Demand Gen Strategy After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

DECEMBER 19, 2018

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Nutshell

AUGUST 17, 2018

However, MailChimp can also be an essential B2B sales tool when used in the right context. How to Design a “Plain” B2B Email. How to Design a “Plain” B2B Email. Thus, these designs won’t always be appropriate for B2B sales. Use the links below to jump to each section: How to Collect Leads on Your Website.

Top of Funnel 72

Top of Funnel B2B How To Campaigns 72

Janek Performance Group

FEBRUARY 27, 2024

Hybrid Selling Models Today, thirty-one percent of B2B sales reps agree face-to-face meetings are most effective. In 2022, B2B e-commerce sales in the US grew by 19 percent. With this, sales leaders must also enable e-commerce channels and digital tools, even in B2B sales environments. However, the trend is not slowing.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Landing pages are fantastic in this stage for brand exposure and educating visitors about your products. They both need this engagement!

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

FEBRUARY 3, 2022

Provide on-demand content, like tutorial videos and an FAQ page, or build out a more robust online education platform. Offer continuing education, like webinars , when a new product or feature is added. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Customer 100

Customer Loyalty Consumer Survey 100

eGrabber

MARCH 31, 2023

Are you tired of building or messaging cold B2B lists from LinkedIn, only to receive minimal engagement from your prospects? This does not mean we don’t educate others our way and get them to engage too. We have been helping B2B sales people for 25+ years, longer than any other company. Both have different benefits.

LinkedIn 52

LinkedIn B2B Webinar Metrics Groups 52

eGrabber

MARCH 31, 2023

Are you tired of building or messaging cold B2B lists from LinkedIn, only to receive minimal engagement from your prospects? This does not mean we don’t educate others our way and get them to engage too. We have been helping B2B sales people for 25+ years, longer than any other company. Both have different benefits.

Prospecting 52

Prospecting LinkedIn B2B Webinar Metrics 52

Bigtincan

OCTOBER 13, 2021

Of the topics discussed, how to thrive post-COVID-19, how to transform your commercial function to best respond to rapidly changing B2B ‘consumer’ behavior, and how to make the customer experience of the future a reality right now stood out as the main concerns for medical technology sales moving into 2022. .

Face-to-face 105

Face-to-face Scale Consumer Sales Cycle 105

Zoominfo

MAY 5, 2020

The webinar format of today does not look much different from the webinar from ten years ago. At the same time, content creators will ramp up the production of higher quality education tools for mass audiences (picture your grandmother receiving intuitive resources for setting up a Zoom call).

Tools 179

Tools Real Estate Travel Face-to-face 179

Sales and Marketing Management

OCTOBER 9, 2020

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. We might begin the process by identifying a few good initial contacts to share with each other, but this is still the discovery and education phase. Co-creating content (blog posts, webinars, etc.). Introductions to hirable talent from my network.

Referrals 177

Referrals Company Scale Case Study 177

Increase Sales

JULY 19, 2013

Sales Training Coaching Tip: Content marketing is aligned to education based marketing and is considered inbound marketing. 91% of B2B marketers use content marketing. B2B companies that blog generate 67% more sales leads per month. 87% of B2B marketers use social media to distribute content. Share on Facebook.

Leads 158

Leads Marketing Qualified Lead Social Media Inbound 158

Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Lead nurturing aims to educate and demonstrate the value of your product/service.

Lead Rank 103

Lead Rank Lead Scoring Lead Management System 103

Sales and Marketing Management

DECEMBER 14, 2020

Author: Jake Miller Until the promising COVID-19 vaccines are produced, distributed and widely received by the public, virtual selling will continue to be the norm for B2B sales. More insights on virtual selling are shared in Miller’s webinar presentation, “ How to Overcome the 8 Challenges of Virtual Selling. ”. Expect the unexpected.

Face-to-face 156

Face-to-face Conference Ideal Customer Profile Hotels 156

Corporate Visions

AUGUST 6, 2020

In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete. And Gartner reports that when B2B buyers are considering a purchase, they spend only 17 percent of their time meeting with potential suppliers. Next up: Why is B2B Marketing So Forgettable?

Top of Funnel 90

Top of Funnel Funnel Marketing Influencer 90

Crunchbase

OCTOBER 21, 2021

At every level of the sales funnel , whether it’s B2C or B2B, lead nurturing is the act of building and reinforcing connections with customers. Additionally, the increasing length of the B2B sales funnel encourages prospect independence, necessitating well-designed lead-nurturing programs. Why is lead nurturing beneficial?

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Allego

MAY 4, 2021

Global B2B companies work with Corporate Visions to articulate value in their customer conversations in three ways: Make value situational by distinguishing between customer acquisition and customer expansion. Delivering Content in the Flow of Work. Our partnership with Corporate Visions is one example of the evolution of partner enablement.

Training 117

Training Scale Webinar Metrics Lead Rank 117

Sales Hacker

AUGUST 2, 2018

The sales profession accepts all regardless of grades or education. I had gotten a reputation for hacking the sales process by leveraging this new sales tech at a rapidly growing online education marketplace, Udemy. This then led to webinars, virtual events, consulting and training, and even my book, Hacking Sales.

Outsourcing Services 50

Outsourcing Services B2B Conference Microsoft 50

Sales Hacker

SEPTEMBER 29, 2023

Manny Ataebi (SVP of Marketing, Eureka – Seed) shares his perspective from experience with B2B enterprise from Seed through Series B/C: “In person dinners: Doing very well with these as we travel around the globe for locations. For the lower level persona content and webinars still show engagement.”

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Zoominfo

SEPTEMBER 1, 2019

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Provide Ongoing Customer Education and Training. Let’s talk about one of the biggest mistakes B2B brands make.

Loyalty 130

Loyalty Customer Incentives Incentive 130