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Success Story | Oil & Energy Company

MarketJoy

Many of the Oil & Energy businesses that we work with don’t just want one-off, short-term relationships with their clients, they want to build repeat business. The post Success Story | Oil & Energy Company appeared first on MarketJoy.

Energy 52
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B2B Lead Strategy and Marketing Alignment

LeadBoxer

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

I just returned from a high-energy week at Dreamforce ’14 thinking my brain just might explode. Fortunately, there were many Dreamforce exhibitors with tools well designed to help B2B Marketers achieve significant gains, thus extending the value of their existing technology investment. Dreamforce Treats.

Lead Rank 122
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Abandon Dead-End Thinking: Best Practices for Working Leads

Sales and Marketing Management

Offering relevant and valuable content cannot only help keep the conversation going and your company top of mind, but position the rep as a trusted resource so when the lead is finally ready to buy, they will turn to that person first. . Admittedly, nurturing a lead takes consistent time and energy to yield successful results.

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Your Guide To CRM Automation: What, Why, And How?

Zoominfo

Then you can put your energy into more productive things and let the automation handle the rest. The key features of marketing automation systems are: Lead nurturing : Create email templates that can be sent to the right leads at the right time.

CRM 179
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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales.

Follow-up 154