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Boost Your B2B Revenue: Strategic Marketing Approaches for Growth

SBI Growth

The marketing engine is a crucial part of a B2B organization’s branding and pipeline. While CMOs invest heavily into enhancing the customer experience and moving prospects down the funnel, their spending is often scrutinized by other functions, questioning marketing’s contribution to the company’s revenue.

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Why Product and Engineering Teams Belong on Sales Calls

Zoominfo

But Henry Schuck, ZoomInfo’s founder and CEO, says a company really can’t deliver its best products unless the people building them hear directly from skeptical prospects. It can also enhance the customer and prospect experience, elevate the conversation, and ultimately help close more deals.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Is it time to add chatbots (or live chat) to your demand engine? It’s the very thing you need between your sales team and future prospects. It’s also the point of contact where a visitor takes a leap between staying a visitor or converting into a qualified prospect. . And web forms can be integrated with your chat platform. .

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Ultimate Guide to Building a Seamless Revenue Engine (video)

Pipeliner

The Revenue Engine Approach Hello everyone! We delved into the concept of a revenue engine and its implications for sales organizations. The Revenue Engine: A New Paradigm Julie and I started our conversation by discussing the concept of a revenue engine. The key to a successful revenue engine?

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Why circle back and polish up a brand new intent engine? Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . The innovation: A combination of cookieless data collection has created a sustainable engine — here today, but built for tomorrow’s world.