Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Crunchbase

SEPTEMBER 25, 2020

COVID-19 has changed the world of B2B sales. About 50 percent of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co. Over the last decade, the B2B industry has experienced substantial changes. Consider value-based or ROI selling. What Is Value-Based, Or ROI, Selling?

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

MAY 3, 2018

Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. The B2B Database Glossary. Consider the following: Manual Data Entry: You should expect errors and discrepancies whenever humans are responsible for manual data input. Maximized ROI.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

Zoominfo

APRIL 12, 2016

The sales industry is caught up in B2B lead generation. Companies harvest leads from lead providers without guaranteeing their ROI. They might think enough leads will equal business, but without the right follow-up process, all companies actually get is radio silence. The math just doesn’t add up.

Follow-up 100

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 100

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Almost 85% of marketers who measure ROI report that ABM delivers higher returns than any other marketing approach ( source ). Let’s jump right in! Continue reading. Continue reading.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis B2B Airlines Marketing 176

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. 5. How to Drive More Traffic to Your B2B Blog. It’s evident that blogging is an effective tactic for B2B organizations.

Influencer 157

Influencer B2B Hiring Lead Generation 157

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. When B2B buyers need to solve a problem, they start researching online. And you improve your ROI. How to spot buying signals. Here’s a snapshot of buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

The Pipeline

SEPTEMBER 19, 2011

Sign up for our Email Newsletter. 25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Home About The Pipeline. Free Resources. 0 Subscribers. Subscribe by Email.

ROI 243

ROI Pipeline Training Twitter 243

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. Unfortunately, in full-cycle sales organizations, salespeople usually don’t pay enough attention to prospecting until the sales pipeline dries up.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SBI

MARCH 13, 2020

Zuant Stops Event Lead Evaporation with Seamless Follow-up to Drive ROI. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up. Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up.

Follow-up 20

Follow-up Sales Qualified Lead ROI Lead Rank 20

MarketJoy

NOVEMBER 17, 2022

If you’re not getting results, it could be because one of the following reasons: 1. You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. Spending on general awareness ads produces a very low ROI, if any at all. excessive graphic design and image advertising).

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

Mereo

JUNE 24, 2021

That means organizations are putting great sums of money behind solutions that live on a map that has been crumpled up and tossed in a drawer to never see the light of day again. Follow along through these three core concepts for some direction. But what is governance in practice for a B2B organization? Performance. Inspection.

Government 93

Government ROI Revenue Remedy 93

MarketJoy

SEPTEMBER 1, 2020

Before we dive into the details of the successful cold outreach campaign, let’s brush up the basics of it. Slight tweaks in the subject line can drastically improve your ROI. And in case, the automation process fails and the template email is delivered, immediately send a follow-up email to cover up.

ROI 59

ROI Campaigns Telemarketing Follow-up 59

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 48% of marketers plan to ramp up their budget for influencer marketing campaigns ( source ). 32% of U.S.

Influencer 202

Influencer Marketing Social Media Scale 202

DiscoverOrg Sales

AUGUST 17, 2016

It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Don’t let up while the show is going on. Problem #3: Ineffective or Minimal Follow-Up. Now the trade show is over. The work is still not done.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

DiscoverOrg Sales

DECEMBER 20, 2017

When you ask your phone for directions, artificial intelligence (AI) serves up the optimal route. ” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today.

B2B 150

B2B Marketing Data System 150

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Budget and Resource Use. Digital Channels and Content.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Sales and Marketing Management

AUGUST 6, 2017

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. And yet, have you ever seen an ROI report on tradeshow activity proving this huge investment is paying off?

Sales Qualified Lead 192

Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Keep in mind, each of the following models has specific benefits and shortcomings—so be sure you do your own research before implementing any type of attribution modeling. The model you select depends on your specific strategy and campaign objectives.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. Crafting a Winning Blueprint with Lead Management Manufacturers deal with complex B2B sales cycles involving intricate negotiations, customization requirements, and long-term relationships.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email. To Swag or Not to Swag?

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Pointclear

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. So, he killed the goose—opened her up and—well, you can guess the rest of the story…. We have clients who generate terrific ROI with 3% lead rates and other clients that boast lead rates of upwards to 10%.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

Zoominfo

JANUARY 22, 2021

In the world of B2B and SaaS, this usually refers to anyone with buying capabilities at an organization. For B2B companies, take the following steps to identify a target market: 1. It’s always a good idea to know what your competitors are up to, as you define your target market. Research Your Competition.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

SugarCRM

NOVEMBER 4, 2021

Times are changing, and you must keep up. Similarly, because modern B2B buyers are primarily concerned with doing their jobs better and smarter, you need to lead with the “why” and let the “how” and “what” follow. The more you can personalize the experience for B2B buyers , the better your chances to convert them.

B2B 51

B2B Strategy Top of Funnel Marketing 51

Hubspot Sales

JANUARY 22, 2024

A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. Message #4: Share details about the ROI that you usually deliver. Follow every voicemail with an email.

Closing 112

Closing Leads Marketing Qualified Lead Call-back 112

Vengreso

JUNE 16, 2020

According to Technology Advice , only 27% of B2B leads are sales-ready. The names and number of stages in a sales pipeline may vary from company to company and how they decide to set it up in their Customer Relationship Management (CRM) software to track the buyer’s journey. decision-makers in any B2B buying decision.

Pipeline 99

Pipeline B2B Top of Funnel Sales Qualified Lead 99

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant allows marketers to track their ROI from events in terms of sales revenue.

ROI 68

ROI Industry Chemicals SAP 68

eGrabber

JANUARY 5, 2022

Most of the startup companies are serious about generating new leads in their highly targeted B2B niche markets. Identifying and Reaching Leads in your B2B Niche Market. It is important to identify and reach prospects with an actual interest in the B2B niche. Automate to Expand and Reach Prospects in B2B Niche Market.

Sales Qualified Lead 40

Sales Qualified Lead B2B Leads Marketing Qualified Lead 40

Sales Evangelist

MARCH 8, 2020

How To Pair Inbound Leads With Sales Triggers For Higher ROI Are you thinking of ways you can pair inbound leads with sales triggers to get a higher ROI? It is an intent data platform for B2B technology companies. Have they been engaging with content you can pick up? Have they been talking to competitors?

Inbound 52

Inbound ROI Leads Marketing Qualified Lead 52

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). This is crazy specific, but you could find all the people that match the following: . What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. B2B Content marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Sales and Marketing Management

OCTOBER 17, 2018

Author: Olivia Ryan Business communication rarely goes beyond the borders of formal speech and writing, particularly in the B2B niche. According to the report, over 80 percent of B2B decision makers think sales reps are unprepared. ROI, KPI, and other acronyms. Listen to me. You can’t order clients to listen to you.

ROI 239

ROI Decision Maker Face-to-face B2B 239