Zoominfo
AUGUST 14, 2018
Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).
Zoominfo
OCTOBER 10, 2019
After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%
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Zoominfo
MAY 3, 2020
The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. What do these results mean?
Nutshell
APRIL 3, 2024
The real-time data can help you understand your ROI on marketing investments and pivot your efforts where necessary. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Of course you do.)
LinkedFusion
FEBRUARY 20, 2022
Your staff checks the email, arrange a meeting, have a look at google analytics of your website and before he/she knows it, the working time is over! Many of your potential customers are there, particularly, if it is a B2B. Because its ROI is 51 times. New businesses are normally buried under lots of unproductive tasks.
Zoominfo
OCTOBER 5, 2021
In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In the B2B space, marketers face the challenge of turning technical, complex, and — let’s face it — occasionally boring concepts into captivating and engaging marketing content.
SBI Growth
AUGUST 22, 2012
Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. These foundations provide rich data input. Who should take me up on this offer?
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