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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160
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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits Of YouTube For B2B Marketing Before we jump into the guide, we want to provide you with a few benefits of using YouTube for marketing initiatives. We say yes! Let’s get into it!

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Can Artificial Intelligence Solve All of Your B2B Sales Problems?

Accent Technologies

According to Andrew Moore, VP of AI at Google Analytics, “AI is currently very, very stupid. Where does the B2B sales process fall on the spectrum? The B2B sales process entails thousands of variables and market intricacies that human judgment and experience have a much better grasp of. BLOG UPDATE: [Webinar].

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. Leadit Marketing specializes in B2B technology and B2B professional services companies. The channel features video tutorials, webinars, pro tips, and more! Google Analytics.

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