Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Pointclear

MAY 16, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space.

Google 178

Google B2B PointClear Marketo 178

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

No More Cold Calling

JUNE 9, 2019

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. From Personal Connections to B2B Leads.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. I get my news and headlines from Twitter, Facebook, Google, and LinkedIn (to name a few). There are many examples of how Google is featuring content on its search results pages rather than referring traffic to the source of the content (e.g., Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

SalesFuel

APRIL 8, 2024

If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. So, if your B2B client wants to boost sales, they should be posting videos on popular social media sites. Here’s what you need to know. Popular social media sites are also helpful sites that they take advantage of.

Social Media 52

Social Media Media Video B2B 52

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. Custom attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. This trend is not just for B2C brands — it also applies to B2B ecommerce.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

SEPTEMBER 29, 2019

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable. A – Always align.

B2B 190

B2B Gatekeeper InsideView Up-Sell 190

No More Cold Calling

JUNE 6, 2019

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. From Personal Connections to B2B Leads.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Allego

FEBRUARY 15, 2024

Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. A Deeper Dive into AI’s Advantages in Sales The adoption of AI in B2B selling goes beyond basic operational efficiencies. Embracing Human-AI Collaboration in B2B Selling The future of B2B selling lies in human-AI collaboration.

B2B 71

B2B Coaching B2C Tools 71

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Soon, the landscape of B2B sales will be split into those who can act upon their data to seize competitive advantages and those who can’t.

Data 130

Data B2B Harvest Scale 130

Zoominfo

AUGUST 5, 2020

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S– Keep it simple. N– Be invaluable. A– Always align. P– Raise Priorities.

B2B 162

B2B Gatekeeper InsideView Face-to-face 162

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Crunchbase

JUNE 7, 2022

Copper CRM for Gmail : Copper is Google ’s solution for CRM. The Copper Chrome extension works alongside Google Workspace and integrates with Google applications such as Calendar and Gmail. The post Breaking Into Sales: 15 Best Google Chrome Extensions for Sales Reps in 2022 appeared first on Crunchbase. Learn More.

Google 104

Google Ideal Customer Profile Top of Funnel Analytics 104

eGrabber

DECEMBER 10, 2020

Google Maps not only helps you to navigate & explore your ways but also helps you to drive new sales leads for your business. Successful sales people leverage Google Maps to build their customer database. This blog post will help you to learn how you can build your customer database from Google Maps.

Google 59

Google Customer How To Lead Generation 59

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

KLA Group

JUNE 13, 2023

Especially when Google, the conductor, regularly changes its algorithm. By Kristin Logan Navigating the world of Search Engine Optimization (SEO) can feel like trying to catch a moving train. For a business

Google 85

Google Course Engineering Training 85

Allego

JULY 10, 2023

I fired up my MacBook, launched Google Search, and started researching my purchase. B2B Buying Behavior Changed Forever The pandemic was the biggest digital disruption the world has seen, triggering new ways of working, communicating, and buying. B2B buyers want the B2C buying experience. And a dealership 15 miles away had one.

B2B 62

B2B Microsoft Buyer SalesForce 62

Zoominfo

MARCH 15, 2022

But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. And it makes accessing the right data easy by integrating directly inside any tool, including Salesforce , Hubspot , and Google Cloud. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B B2C Scale Transportation 154

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). 73% of B2B marketers report that videos positively impact their ROI ( source ). on desktop ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Nutshell

JANUARY 9, 2019

Sales teams tend to cling onto free software like Google Docs because they think switching from spreadsheets to a CRM will be disruptive, or labor-intensive, or will require them to recreate their database from scratch in a new system. Fortunately, Nutshell is built with Google users in mind. We’ve been over this, people.

Google 86

Google How To CRM Top of Funnel 86

Zoominfo

OCTOBER 25, 2018

The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download. As Google algorithms update throughout the year, marketers often fall behind the current trends and their website quickly becomes outdated.

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. Read on to learn more about website visitor tracking and how it can help your B2B business grow. Benefits of website visitor tracking Top 10 website visitor tracking tools for B2B businesses FAQs about website visitor tracking What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data.

Data 193

Data Sales Process B2B Company 193

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Score More Sales

FEBRUARY 10, 2014

email lori@scoremoresales.com | View My LinkedIn Profile | twitter | google+. The post Nine B2B Sales Myths Busted appeared first on Score More Sales. Increase Opportunities. Expand Your Pipeline. Close More Deals.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. Today we make the critical distinction between B2C design and B2B design. Then, we give you tips and tricks to make you a better B2B designer. Let’s get into it! Continue reading.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

APRIL 19, 2018

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. . SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable. Talk Strategic Value.

B2B 165

B2B Meeting Gatekeeper InsideView 165

Score More Sales

AUGUST 28, 2014

I have spent some time ranting a bit about how poor many B2B websites are when it comes to utilizing them on a mobile platform, such as a smart phone or tablet. We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”.

Webinar Metrics 214

Webinar Metrics B2B Decision Maker Ideal Customer Profile 214

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Top Research Tools for B2B Sales Reps 1. If you’re not familiar with Google Alerts, they’re relatively easy to set up.

Research 100

Research B2B Tools Company 100