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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. I invite you to subscribe to the PointClear blog so you never miss a post. That one I am starting to believe.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

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Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. by using the data, metrics and predictability that inside sales has always been known for,” says Anneke Seley, CEO of Reality Works Group. The Rise Of Inside Sales Is Shaking Up The Sales Pipeline.

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Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. In a recent webcast, Jay Gaines, vice president and group director at SiriusDecisions, shared the keys to a high-performance team. High Performance Marketing: It’s Not What You Think.

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Why would a company ever outsource anything?

Pointclear

Existing groups work well together, they contribute more quickly, and they are more likely to shake things up (in a good way),” Finkelstein, the Steven Roth professor of management and director of the Tuck Center for Leadership at Dartmouth College, wrote. Save yourself the management headaches of keeping those positions filled.

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Lies, damned lies, and statistics

Sales 2.0

Nice post today on the Pipeliner CRM blog from that smart man Dan McDade of Pointclear about how you should not buy into the proposition that waiting for your prospects is the right sales strategy. If so, you can thank Doug Davidoff, CEB, Dan Pink, and several analyst quoted in this LinkedIn article published in early 2015.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan. These points are well illustrated in a PointClear case study that describes our outsourced B2B lead generation and market coverage partnership with a Southeast manufacturer of industrial equipment.