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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One insurance broker, attorney, banker, or consultant? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers.

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Selling Tech to Insurance: What to Expect

Emissary

Featuring Seleste Lunsford, Chief Research & Strategy Officer at Emissary and Emissary Advisor John Newton, former Director, IT Transformation/Program Management, AIG. In this Buyer’s Seat we are going to take a vertical focus and look specifically at the insurance industry. How do I get into the right places?

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Technology in the Insurance Industry: How and What They Buy in a Downturn

Emissary

How does purchasing technology in the insurance industry change in a downturn? Featuring Seleste Lunsford, Chief Research & Strategy Officer at Emissary and Emissary Advisor Krupal Swami, former Technology Director and Architecture Director, State Farm. In today’s Buyer’s Seat, we take a closer look at the Insurance industry.

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3 Most Effective Ways to Further Engage Your B2B Leads

Sales and Marketing Management

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

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14 Data and Business Analytics Leaders to Watch

Zoominfo

Natali Mohanty, PURE Insurance. Natali is Senior Vice President of Data and Analytics at PURE Insurance, and has experience in data and analytics for over a decade. Tom has a passion for digital transformation in the insurance industry. Antonio Rosa, NSM Insurance. Sears received a B.S. Follow Sears on Twitter.

Analytics 246
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The Ultimate Guide to TikTok for B2B Sales

Sales Hacker

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 93
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B2B Sales Trends for 2023

Janek Performance Group

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful. New Revenue Source.

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