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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? One insurance broker, attorney, banker, or consultant? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers.

B2B 177
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How Do You Determine the Timeline for Closing a Deal in the P&C Insurance Vertical?

Emissary

P&C insurance deals, like many high-tech enterprise sales , can be difficult to predict. The insurance market is riddled with regulations, and companies tend to be risk averse. For example, in many P&C insurers, the company culture resists new technology. For example, insurance buyers can’t afford to take risks.

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Good Reads for B2B Marketing - Respect Your Competition

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64

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Crisis Drives Innovation: Businesses Release More Products than Last Year

Zoominfo

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. And strategies that can drive even more revenue — like cross-selling and upselling — have huge ROI.”. Strategies that can drive even more revenue — like cross-selling and upselling — have huge ROI.” — HubSpot.

Loyalty 178
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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

Insurance. SAMPLE SCOOP : Oracle employees have conducted significant online research into marketing return on investment (ROI) during the week of 03/09/2018, indicating an increased focus in this area. In B2B sales, it’s time. For sellers, context is everything. Top 10 Most-Prospected-to Industries of 2018. FinancialServices.

Company 156
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The New Sales Economy – What’s Influencing Your Buyers? Part 1

Women Sales Pros

The ROI Speedway Gone are the days where we could take 6-12 months to show a return on investment for our products and services. Their ROI expectations – and how quickly we deliver them – have changed. With experiences like Amazon, B2B sales are now taking on many of the characteristics that were once only found in B2C sales.

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Reaping the Value of Long-term Leads

Pointclear

It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. Longer-term opportunities increase marketing ROI. They’re insuring money spent to generate leads isn’t wasted simply because the qualified prospect isn’t in a hurry.

Lead Rank 113