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No More Cold Calling

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Forget Social Selling—Try Social Engagement

No More Cold Calling

SEPTEMBER 18, 2014

You bet, and it’s critical to increasing B2B sales effectiveness. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. Put simply: By giving to them, we give them a reason to buy from us. CSO Insights agrees with me.

Social Selling 296
Social Selling Cold Calling Social Media Ideal Customer Profile 296
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4 Ways Salespeople Get Social Networking Wrong

No More Cold Calling

MARCH 5, 2015

We call it “social engagement,” and it’s critical to increasing B2B sales effectiveness. CSO Insights explains this concept well in the “ 2014 10th annual Lead Management & Social Engagement ”: Not every social outreach is going to result in a sale, nor should it. Today, we don’t call this giving stuff away.

Networking 120
Networking Social Media Cold Calling Referrals 120
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