Nutshell
MARCH 20, 2024
Instead of jumping back and forth between different tools and platforms to find customer information, lead generation software helps you manage it all from one place. Lead generation tools offer a more efficient way of identifying and converting leads.
Pointclear
OCTOBER 15, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Phil Fernandez of Marketo. Is the Traditional Sales Compensation Program for B2B Dead? Why It’s Time for Women to Lead in America with Vicki Dolian.
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Sales Hacker Training
MARCH 14, 2023
There’s a mix of free plans and paid plans with various pricing tiers in our rundown, so you can find a lead generation platform that meets your business needs. What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service.
Zoominfo
JULY 2, 2020
According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined.
Pointclear
JUNE 7, 2016
Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead. Set sales straight—it’s a win win.
Close.io
AUGUST 30, 2019
Companies that manage to find a product-market fit and use product-led growth are able to keep their acquisition cost low. This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. An example of such a product is Marketo. Image source: Marketo.
Green Lead's B2B
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.
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