The ROI Guy
OCTOBER 13, 2010
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
Pointclear
OCTOBER 2, 2012
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.
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The Pipeline
MARCH 26, 2011
7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. 7 Must-Have Lead Nurturing Recipes for B2B Marketers [link] / via @Renbor. February 2008. January 2008.
Pipeline
APRIL 1, 2024
Lead evaluation: not every lead is worth pursuing. The best way here is to opt for reliable logistics CRM software with lead management features. Train your reps to understand a lead’s challenge and offer solutions accordingly. It builds your authority in the logistics industry and boosts inbound lead generation.
Pointclear
SEPTEMBER 28, 2018
You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.
The Pipeline
AUGUST 23, 2013
Those actions might include: Downloading a white paper on your site. Technology allows you to be very specific in the actions you track online, so there’s no reason you should treat all leads equally. Set up lead scoring criteria to help you identify hot leads early in the process. Signing up for your emails.
Score More Sales
MARCH 26, 2013
In reviewing a white paper this week my eyes glommed on to a sentence: “Traditional CRM often falls short in enabling the proactive decision-making skills that business leaders need to address the demands of their clients.”. Mid-sized companies need better tools to help understand what customers need and want.
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