DiscoverOrg Sales

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. But many B2B firms can’t afford all the bells and whistles of a comprehensive sales enablement function. This can be accomplished through programs such as email lead nurturing.

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How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg Sales

Thankfully, it’s not a trend that can easily be implemented in the B2B sales world (we hope). Learn more about reaching out with cold-calls from the Cold Calls Warm Leads: The Ultimate Guide for Turning Cold Calls Into Leads eBook. This is where lead nurturing and follow-up comes in.