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The Pipeline ? 7 Must-Have Lead Nurturing Recipes for B2B.

The Pipeline

7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. of the RoundTable and The Lead Nurturing Cookbook , I am sure you will enjoy the recipes. April 2008.

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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. About Jeff Erramouspe.

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