Pointclear

NOVEMBER 8, 2017

ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts? NURTURE: Are you getting maximum return on marketing programs? Lead nurture programs done well triples your B2B sales lead generation marketing ROI.

Lead Generation 315

Lead Generation Outsourcing Services Sales Qualified Lead Lead Rank 315

Pointclear

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64

Competition 190

Competition B2B PointClear Marketing 190

Pointclear

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

MarketJoy

NOVEMBER 17, 2022

You need to build a strong list and find quality leads consistently in order to grow a scalable business. You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. Spending on general awareness ads produces a very low ROI, if any at all. Lead nurturing.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

Markempa - Inside Sales

SEPTEMBER 8, 2014

Here’s a nurturing litmus test: Can prospects benefit from the information you provide, regardless of whether they buy from you? The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers, no matter where they are in the buying pipeline. It’s about relationships.

Lead Nurturing 53

Lead Nurturing Cold Calling Lead Rank Lead Scoring 53

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In this first post, we will be covering the importance of Strategic Lead and Opportunity Management. When complemented by the right partner, businesses can create a powerhouse for maximizing their Sales ROI.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). LeadFuze gives you all the data you need to find ideal leads, including full contact information. Go through a variety of filters to zero in on the leads you want to reach. What Is a B2B Marketing Plan and Strategy? B2B Email marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Zoominfo

OCTOBER 2, 2018

But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. If they connect with a qualified lead, they’ll need to manually enter prospect data. Why should data normalization be top-of-mind for B2B marketers? Data normalization.

Data 113

Data Lead Rank Lead Scoring Top of Funnel 113

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. Yet a B2B sales cycle can take anywhere between three and nine months , sometimes, even longer. Bigger deals: Sales reps who live and breathe their sales process know how to both target and nurture larger accounts which generates more revenue for the company. Define customer journey.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162

Pointclear

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Social Media: Table Stakes and the Challenges Linking to ROI.

Software 187

Software Software B2B Top of Funnel 187

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Zuant allows marketers to track their ROI from events in terms of sales revenue.

ROI 68

ROI Industry Chemicals SAP 68

Zoominfo

MAY 30, 2018

Accelerate lead nurturing and sales cycles: Understanding a prospect’s status in the buying cycle helps both content marketers and sales reps do their jobs more efficiently. Considering only a small percentage of content assets generate results, many companies fail to achieve their desired content marketing ROI.

Analytics 167

Analytics Lead Rank Hiring ROI 167

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. Yet a B2B sales cycle can take anywhere between three and nine months —sometimes even longer. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Less time: The B2B sales cycle is long. You know the saying, “if it ain’t broke, don’t fix it?”

Top of Funnel 130

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 130

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

SBI

OCTOBER 22, 2014

Fortunately, there were many Dreamforce exhibitors with tools well designed to help B2B Marketers achieve significant gains, thus extending the value of their existing technology investment. Email lead nurturing and follow up programs are automated from Salesforce.com. Adopt and roll out accordingly. Dreamforce Treats.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. While the B2B landscape may always be changing, lead generation will always be important. B2B Lead Generation Sources.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

JUNE 26, 2017

While many marketers believe their masterfully crafted nurturing campaign works 100 percent of the time, in the real world most of the stakeholders in a B2B buying committee will never fill out a form and see the beautifully crafted nurture series. What About the Other 90 Percent?

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Nutshell

JANUARY 30, 2023

Increased return on investment (ROI) : Did you know that 79% of generated leads don’t convert into sales? Many organizations have a solid lead generation strategy but don’t have a lead nurturing process in place. Are you selling a product or service that’s meant for large enterprises?

Lead Scoring 62

Lead Scoring Lead Rank Sales Qualified Lead Leads 62

SugarCRM

DECEMBER 2, 2021

Ensure a Rapid and Accurate Lead Assignment and Follow-Up Processes. B2B sales leads usually cost an organization between $50 to $500, depending on your industry and business model. If you market for leads, the leads handling process is worth investing in. In B2B, account-based marketing is essential.

Lead Rank 55

Lead Rank Marketing Account Based Marketing Lead Scoring 55

Nutshell

DECEMBER 28, 2020

But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. Lead nurturing. Another advantage of drip campaigns is that they are the perfect tool for nurturing your leads. Want to generate more leads? (Of Lead nurture campaigns.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Pointclear

JULY 24, 2017

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.

Sales Qualified Lead 124

Sales Qualified Lead PointClear Lead Qualification Lead Generation 124

SBI

MARCH 13, 2020

Zuant Stops Event Lead Evaporation with Seamless Follow-up to Drive ROI. Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up. B2B brands who do follow up take 50 days or longer to do so.

Follow-up 20

Follow-up Sales Qualified Lead ROI Lead Rank 20

Zoominfo

FEBRUARY 25, 2021

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. While the B2B landscape may always be changing, lead generation will always be important. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 68% of B2B customers are lost because of indifference, not mistakes. 70% of businesses claim that social referrals convert faster than any other type of lead. 40% of businesses did not meet revenue targets in 2020.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 58

Social Media ROI Media Webinar Metrics 58

Pointclear

NOVEMBER 8, 2016

Second, gold calling requires leads to go through a quality control process that ensures each lead passed to the field is solid gold. Progress is monitored so that leads do not stagnate in the pipeline. For cold calling, a large percentage of leads are ignored by sales and end up lost in a black hole.

Cold Calling 124

Cold Calling Sales Qualified Lead Lead Qualification Fashion 124

LinkedFusion

OCTOBER 11, 2023

It is frequently difficult to calculate the return on investment (ROI). This can be determined by analyzing past activities and identifying the sources that deliver the highest quality and quantity of leads. Utilize marketing automation tools to streamline lead generation efforts.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Product Management University

MAY 16, 2017

For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. If you’re building or selling analytics solutions, your white paper should emphasize the latest market trends, business drivers, statistics, benefits, ROI, etc. The Playbook: White Papers 101.

Lead Rank 40

Lead Rank Lead Scoring Leads Marketing Qualified Lead 40

LeadFuze

MAY 27, 2020

Why use Lead Scoring. Lead scoring provides multiple benefits for a company, including: Maximizing your ROI per lead. 39% of marketers claim that one of their biggest marketing challenges is proving the ROI of each marketing channel. Shows you leads that require additional nurturing. Image source.

Lead Rank 52

Lead Rank Lead Scoring Sales Qualified Lead Marketing Qualified Lead 52

Green Lead's B2B

NOVEMBER 4, 2009

Today's B2B University, sponsored by Silverpop, was a great turnout. 2 Mike @damphoux (sorry!) - J Moloney at #B2BUniversity #B2B. We hear this one at every conference: stephanietilton : content creation critical to lead nurturing #B2BUniversity. higher ROI for marketers who apply measurement best practices. ".

B2B 32

B2B Wireless ROI Lead Nurturing 32

Pointclear

AUGUST 22, 2011

Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

MarketJoy

JUNE 25, 2018

B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action. Some of the ways in which B2B outbound marketing is made effective comprise: 1. The key intent is to produce higher demand for services & products that generate enough ROI. The soul of outbound lies in persuasion.

Paid Content 56

Paid Content Outbound Top of Funnel Marketing 56

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

SugarCRM

FEBRUARY 26, 2020

Helping drive more qualified leads to sales. Prioritizing leads. Nurturing relationships throughout the entire buyer’s journey. Measuring the ROI of marketing efforts. Quintessentially, it also allows you to measure the ROI of these marketing efforts. Marketing Automation is Better for B2B.

Email Marketing 29

Email Marketing Tools Lead Rank Marketing 29

LeadBoxer

JUNE 13, 2021

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. Read on or “jump” ahead to these sections to learn more: Content Mapping and the Buyer’s Journey Guide Lead Nurturing Strategy. The Buyer’s Journey.

Lead Nurturing 53

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 53

The ROI Guy

AUGUST 24, 2018

This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. Checkout over 30 different interactive marketing tool live examples for some of the leading B2B brands, each of which leverages this integration: [link].

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

Nutshell

AUGUST 16, 2018

BANT is generally considered to be fairly outdated because it doesn’t really take into account all the lead nurturing that a marketing team will be doing. Are we in agreement on the potential ROI of this product?”. Learn the email tactics that B2B sales pros use to hook their customers. When is it up for renewal?”.

Cold Calling 132

Cold Calling Sales Qualified Lead Ideal Customer Profile Decision Maker 132