article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. While the B2B landscape may always be changing, lead generation will always be important. B2B Lead Generation Sources.

article thumbnail

B2B Sales 101: Definition, Techniques & More

LeadBoxer

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

Outbound Sales Statistics Cold Email Cold Call Follow-up Inbound Sales Statistics Organic Lead Statistics Lead Nurturing Statistics Sales Prospecting Sales Cycle Sales Closure Referral Sales Statistics Social Sales Statistics Sales Training Statistics. Lead nurturing statistics. The Best Sales Statistics of 2020.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. While the B2B landscape may always be changing, lead generation will always be important.

article thumbnail

What is Data Normalization & Why Should You Care?

Zoominfo

Live events: Collecting business cards at trade shows is commonplace for marketers. If they connect with a qualified lead, they’ll need to manually enter prospect data. Why should data normalization be top-of-mind for B2B marketers? Without normalization processes in place, the data will not reflect this commonality.

Data 113
article thumbnail

The Demand Generation Strategy Guide

Zoominfo

How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

article thumbnail

Successful Lead Generation - One Size Does Not Fit All

Pointclear

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.