The Power of Empathy in B2B Sales and Marketing
JULY 28, 2015
Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities.
Missing the Obvious in B2B Marketing Actions
MAY 4, 2015
Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Would you believe no contact information? Share on Facebook.
Top B2B Marketing Blogs: Key Ingredients
OCTOBER 22, 2014
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
2014 B2B Marketing Trends That Work
JULY 22, 2014
As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive.
Inside the Rise of B2B Video Marketing
FEBRUARY 18, 2016
A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? At a time when having a multi-channel strategy is key to marketing success, it’s not surprising that video is taking off in this way. Video.
12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. Marketing Insights. B2b marketing social
B2B Mobile Marketing: 15 Ideas You Can Use Today.
AUGUST 5, 2014
Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing
LinkedIn and Effective B2B Marketing Strategies
SEPTEMBER 25, 2015
LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. The best LinkedIn effective B2B marketing strategies are those where you are truly authentic.
B2B Marketing Communications
MAY 21, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing
2014 Planning Metrics for B2B Marketing Leaders
Sales Benchmark Index
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside. Marketing Contribution Agreement. Step 1.
B2B Marketing Strategy
MAY 9, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Social Media [one_half valign="middle"]. Partner Portal.
The Most Untapped Leverage Point For B2B Growth
JUNE 2, 2016
Throughout the life of a lead, from Marketing to Sales Development to Sales to Customer Success, good data facilitates and maximizes growth. Marketing: Better Leads, Higher ROI. First, let’s take a look at Marketing. Marketers fight a constant battle against bounces, and their success depends heavily on inbox placement and the integrity of their email lists.
Why and How to Improve Audience Segmentation for B2B Marketing
FEBRUARY 15, 2016
Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. For marketers, this means it’s all about getting the right message to the right person at the right time on the right channel. With modern marketing technology and the amount of data collected today, the possibilities are endless.
B2B Marketing Solutions
MAY 16, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Solutions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking Partner Portal.
10 Lead Generation Strategies To Explore In Your B2B Organisation
OCTOBER 31, 2013
Two of the biggest marketing challenges facing your B2B business right now are: How to generate more leads How to enhance the quality of the leads you do generate Not all leads are equal. The post 10 Lead Generation Strategies To Explore In Your B2B Organisation appeared first on Pipeliner CRM Blog. Sales Effectiveness
PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal
MARCH 4, 2016
The subtle shift in B2B buyer behaviour. How the role of marketing has changed and where marketing plays a lead role and where sales plays a lead role in a selling process. The importance of how Marketing and Sales functions can work better together. Some trends that he sees in the market as a VC. Ltd., a large global software company’s India subsidiary.
B2B Marketing Events
MAY 12, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion
JULY 8, 2015
The post Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion appeared first on Salesfusion.
Webinar Replay: Tips for Using Social Media in B2B Marketing
DECEMBER 11, 2015
Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. How many posts per day is ideal for B2B?
Inbound Marketing for B2B Companies
FEBRUARY 27, 2014
Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Lead Nurture Nurture Marketing Website Tracking
LinkedIn Still Remains An Undiscovered B2B Marketing World for Many
OCTOBER 7, 2013
In the B2B sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales. For me and for my executive coaching and talent management consulting small business, LinkedIn has provided incredible as part of my integrated marketing. Maybe money is another constraint.
5 Ways to Use LinkedIn for B2B Marketing
MAY 8, 2015
While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. To help you maximize your efforts, here are five ways you can use LinkedIn for your B2B marketing needs. 1.
The Most Important B2B Marketing Metrics for CEOs
B2B Lead Blog
SEPTEMBER 15, 2014
Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. Thus, their marketers are constantly reminded that more leads are needed, as fast as possible.
The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
JUNE 10, 2016
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up.
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
Modern B2B Sales
MAY 24, 2016
If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. This is especially helpful for the marketing team, who’s always on the lookout for new names to add to the database. Sales b2b
7 Truths About Sales and Marketing (That CEOs Need to Know - Part 1)
MAY 10, 2016
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. It’s essential to be able to inform the sales team about: our reason for existence, the direction of the company and why it’s the correct course, what we sell and why we sell it, which markets to pursue, the competitive landscape and the pricing model.”.
Why Should B2B Companies Strive for Sales and Marketing Alignment?
FEBRUARY 19, 2014
According to an article on Forbes.com: “50% of B2B sales staff keep missing their quotas!” If you ask sales, they may blame marketing for generating rubbish leads. And And if you ask marketing, they’ll probably argue that sales don’t try hard enough to close. [.] The post Why Should B2B Companies Strive for Sales and Marketing Alignment?
B2B Marketing Blogs
MAY 14, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Although calling this an urban legend might be too strong, in the marketing zeitgeist, this said a lot. Some sales professionals even believe that they can't get qualified leads from marketing.
Five B2B Social Strategy Myths
MARCH 27, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
Designing a B2B Marketing Website
MAY 19, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Designing a B2B Marketing Website appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
Why Smart Sales Reps Identify Their B2B Buyers’ Cycle
OCTOBER 3, 2013
An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing. The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. If you want to secure more leads and close more sales, you also need to understand your buyers’ cycle – and then interlink the two.
B2B Content Marketing: Find the bigger story
B2B Lead Blog
JUNE 2, 2014
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said. No exciting stories to tell?”
What Did 700 Executives Say About B2B Marketing Strategy?
Sales Benchmark Index
SEPTEMBER 7, 2014
The right marketing strategy provides: Twice the job tenure. CMO Resources CMO Marketing Strategy Double the personal brand presence. Performance that beat EPS (Earning Per Share) estimates 88% of the time. Are you performing at this level?
Where’s the Passion in B2B Marketing?
B2B Lead Blog
OCTOBER 20, 2014
It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. think the answer is passion. I’ve been thinking about passion and what role it plays in our careers as marketers and leaders. I’ve been wondering about things we marketers don’t often talk about — our hearts.
How to Determine the Right Size for Your B2B Marketing Budget
Sales Benchmark Index
FEBRUARY 11, 2014
Marketing leaders struggle with top-down allocated marketing budgets. Begin leveraging best practices when planning your marketing budget amount. World class firms perform marketing budget planning from two dimensions: Top-down – The business allocates a % of total revenue to marketing based on past history and known thresholds in the industry for marketing spend.
Trick or Treat? Dreamforce Goodies for B2B Marketers
Smart Selling Tools
OCTOBER 22, 2014
Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.
Personalize B2B Mobile Site to Grow Revenues
Score More Sales
AUGUST 26, 2014
We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). B2C has been much more adopted and understood – we are learning more about B2B and know at least this: Buyers need a level of trust before buying. But where to start?
Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
APRIL 2, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted.
Cracking the B2B Code on Facebook
Sales Benchmark Index
JULY 16, 2013
Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Does this mean B2B shouldn’t leverage Facebook?
Nine B2B Sales Myths Busted
Score More Sales
FEBRUARY 10, 2014
Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. The post Nine B2B Sales Myths Busted appeared first on Score More Sales. image courtesy of Docusign. Is it?