Trending Sources

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Would you believe no contact information? Share on Facebook.

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The Power of Empathy in B2B Sales and Marketing

Pipeliner

Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves.  We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities.

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Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? At a time when having a multi-channel strategy is key to marketing success, it’s not surprising that video is taking off in this way. Video.

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LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. The best LinkedIn effective B2B marketing strategies are those where you are truly authentic. 

B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing

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B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing

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2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside. Marketing Contribution Agreement. Step 1.

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B2B Marketing Strategy

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Social Media [one_half valign="middle"]. Partner Portal.

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Employees as B2B Marketing Resources

Salesfusion

The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

B2B Marketing Solutions

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Solutions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking Partner Portal.

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PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

Mukesh Gupta

The subtle shift in B2B buyer behaviour. How the role of marketing has changed and where marketing plays a lead role and where sales plays a lead role in a selling process. The importance of how Marketing and Sales functions can work better together. Some trends that he sees in the market as a VC. Ltd., a large global software company’s India subsidiary.

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10 Lead Generation Strategies To Explore In Your B2B Organisation

Pipeliner

Two of the biggest marketing challenges facing your B2B business right now are: How to generate more leads How to enhance the quality of the leads you do generate Not all leads are equal. The post 10 Lead Generation Strategies To Explore In Your B2B Organisation appeared first on Pipeliner CRM Blog. Sales Effectiveness

Social Media for B2B Marketing

Salesfusion

The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media

LinkedIn Still Remains An Undiscovered B2B Marketing World for Many

Increase Sales

In the B2B  sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales. For me and for my executive coaching and talent management consulting small business, LinkedIn has provided incredible as part of my integrated marketing. Maybe money is another constraint.

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. For marketers, this means it’s all about getting the right message to the right person at the right time on the right channel. With modern marketing technology and the amount of data collected today, the possibilities are endless.

Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion

Salesfusion

The post Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion appeared first on Salesfusion.

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . thought Frank had a practical approach to aligning sales and marketing. Frank: Despite decades of attention to so-called strategic planning, there is remarkably little research about how to link strategy with the nitty gritty of field execution especially sales efforts [and marketing]. Question 1.

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Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. How many posts per day is ideal for B2B?

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Why Should B2B Companies Strive for Sales and Marketing Alignment?

Pipeliner

According to an article on Forbes.com: “50% of B2B sales staff keep missing their quotas!” If you ask sales, they may blame marketing for generating rubbish leads. And And if you ask marketing, they’ll probably argue that sales don’t try hard enough to close. [.] The post Why Should B2B Companies Strive for Sales and Marketing Alignment?

5 Ways to Use LinkedIn for B2B Marketing

Vertical Response

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. To help you maximize your efforts, here are five ways you can use LinkedIn for your B2B marketing needs. 1.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

Throughout the life of a lead, from Marketing to Sales Development to Sales to Customer Success, good data facilitates and maximizes growth. Marketing: Better Leads, Higher ROI. First, let’s take a look at Marketing. Marketers fight a constant battle against bounces, and their success depends heavily on inbox placement and the integrity of their email lists.

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B2B Marketing Events

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

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B2B Marketing Blogs

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

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The Most Important B2B Marketing Metrics for CEOs

B2B Lead Blog

Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. Thus, their marketers are constantly reminded that more leads are needed, as fast as possible.

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Inbound Marketing for B2B Companies

Salesfusion

Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Lead Nurture Nurture Marketing Website Tracking

Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

Pointclear

Marketing and sales are aligned. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Matt Heinz, Heinz Marketing , President. In my opinion, marketing should be helping sellers get into conversations earlier. Dave Kurlan: “While prospects are certainly further along than they have been in the past, the percentages being propagated by marketing firms with something to sell has been exaggerated. Look for Part Three of this series – Sales and marketing are aligned. B2B Marketing B2B Sales

B2B 69

Five B2B Social Strategy Myths

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

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Designing a B2B Marketing Website

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Designing a B2B Marketing Website appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

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A Sales Perspective on B2B Marketing Challenges

Salesfusion

The post A Sales Perspective on B2B Marketing Challenges appeared first on Salesfusion. Marketing Automation

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B2B Content Marketing: Find the bigger story

B2B Lead Blog

” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said. No exciting stories to tell?”

Why Smart Sales Reps Identify Their B2B Buyers’ Cycle

Pipeliner

An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing. The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. If you want to secure more leads and close more sales, you also need to understand your buyers’ cycle – and then interlink the two.

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How to Determine the Right Size for Your B2B Marketing Budget

Sales Benchmark Index

Marketing leaders struggle with top-down allocated marketing budgets. Begin leveraging best practices when planning your marketing budget amount. World class firms perform marketing budget planning from two dimensions: Top-down – The business allocates a % of total revenue to marketing based on past history and known thresholds in the industry for marketing spend.

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What Did 700 Executives Say About B2B Marketing Strategy?

Sales Benchmark Index

The right marketing strategy provides: Twice the job tenure. CMO Resources CMO Marketing Strategy Double the personal brand presence. Performance that beat EPS (Earning Per Share) estimates 88% of the time. Are you performing at this level?

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New Chapter for the B2B Lead Blog

B2B Lead Blog

You may have noticed the B2B Lead Blog has a new look. The Internet, customer buying behavior, digital marketing and the rise of martech have created a whole new marketing and sales world. believe the future of marketing and sales will include machine learning, predictive data analytics, self-optimizing systems and marketing automation technology not yet invented.

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

If you already have your target persona, such as those built  to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. This is especially helpful for the marketing team, who’s always on the lookout for new names to add to the database. Sales b2b

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Where’s the Passion in B2B Marketing?

B2B Lead Blog

It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. think the answer is passion. I’ve been thinking about passion and what role it plays in our careers as marketers and leaders. I’ve been wondering about things we marketers don’t often talk about — our hearts.

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Timing is Everything in Nurture Marketing

Salesfusion

The post Timing is Everything in Nurture Marketing appeared first on Salesfusion. Marketing Automation Nurture Marketing B2B Marketing

Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

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Change Your Words, Improve Your Results in B2B Marketing

Increase Sales

In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Adestra analyzed 1.158 billion business to business (B2B) emails sent within the last year.  Increase sales. Share on Facebook.

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Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Content Marketing Tips for Lead Nurturing [More from the blogs].