The Power of Empathy in B2B Sales and Marketing
JULY 28, 2015
Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes. But they do want to know that you understand their issues, their needs, their priorities.
Missing the Obvious in B2B Marketing Actions
MAY 4, 2015
Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Would you believe no contact information? Share on Facebook.
Inside the Rise of B2B Video Marketing
FEBRUARY 18, 2016
A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? At a time when having a multi-channel strategy is key to marketing success, it’s not surprising that video is taking off in this way. Video.
12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. Marketing Insights. B2b marketing social
LinkedIn and Effective B2B Marketing Strategies
SEPTEMBER 25, 2015
LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. The best LinkedIn effective B2B marketing strategies are those where you are truly authentic.
B2B Mobile Marketing: 15 Ideas You Can Use Today.
AUGUST 5, 2014
Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing
2014 Planning Metrics for B2B Marketing Leaders
Sales Benchmark Index
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside. Marketing Contribution Agreement. Step 1.
B2B Marketing Strategy
MAY 9, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Social Media [one_half valign="middle"]. Partner Portal.
Employees as B2B Marketing Resources
MAY 22, 2014
The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media
B2B Marketing Solutions
MAY 16, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Solutions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking Partner Portal.
Why and How to Improve Audience Segmentation for B2B Marketing
FEBRUARY 15, 2016
Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. For marketers, this means it’s all about getting the right message to the right person at the right time on the right channel. With modern marketing technology and the amount of data collected today, the possibilities are endless.
10 Lead Generation Strategies To Explore In Your B2B Organisation
OCTOBER 31, 2013
Two of the biggest marketing challenges facing your B2B business right now are: How to generate more leads How to enhance the quality of the leads you do generate Not all leads are equal. The post 10 Lead Generation Strategies To Explore In Your B2B Organisation appeared first on Pipeliner CRM Blog. Sales Effectiveness
Social Media for B2B Marketing
MAY 30, 2014
The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media
PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal
MARCH 4, 2016
The subtle shift in B2B buyer behaviour. How the role of marketing has changed and where marketing plays a lead role and where sales plays a lead role in a selling process. The importance of how Marketing and Sales functions can work better together. Some trends that he sees in the market as a VC. Ltd., a large global software company’s India subsidiary.
B2B Marketing Events
MAY 12, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
3 Good Questions to Align Strategy, B2B Marketing, and Sales
B2B Lead Blog
JULY 25, 2016
Have you intentionally linked your sales, b2b marketing, and strategy? . thought Frank had a practical approach to aligning sales and marketing. Frank: Despite decades of attention to so-called strategic planning, there is remarkably little research about how to link strategy with the nitty gritty of field execution especially sales efforts [and marketing]. Question 1.
Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion
JULY 8, 2015
The post Interim Physicians Streamlines Processes and Scales Growth with B2B Marketing Automation Software Salesfusion appeared first on Salesfusion.
Inbound Marketing for B2B Companies
FEBRUARY 27, 2014
Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing Lead Nurture Nurture Marketing Website Tracking
A Sales Perspective on B2B Marketing Challenges
APRIL 15, 2015
The post A Sales Perspective on B2B Marketing Challenges appeared first on Salesfusion. Marketing Automation
LinkedIn Still Remains An Undiscovered B2B Marketing World for Many
OCTOBER 7, 2013
In the B2B sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales. For me and for my executive coaching and talent management consulting small business, LinkedIn has provided incredible as part of my integrated marketing. Maybe money is another constraint.
Webinar Replay: Tips for Using Social Media in B2B Marketing
DECEMBER 11, 2015
Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. B2B Social vs. B2C Social. How many posts per day is ideal for B2B?
5 Ways to Use LinkedIn for B2B Marketing
MAY 8, 2015
While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. To help you maximize your efforts, here are five ways you can use LinkedIn for your B2B marketing needs. 1.
The Most Important B2B Marketing Metrics for CEOs
B2B Lead Blog
SEPTEMBER 15, 2014
Tweet CEOs expect their marketing leaders to provide metrics and be accountable in meeting their numbers, just like their expectations for sales leaders. Oftentimes, CEOs’ marketing leaders only have various activity KPIs and some squishy metrics, such as brand recognition. Thus, their marketers are constantly reminded that more leads are needed, as fast as possible.
Why Should B2B Companies Strive for Sales and Marketing Alignment?
FEBRUARY 19, 2014
According to an article on Forbes.com: “50% of B2B sales staff keep missing their quotas!” If you ask sales, they may blame marketing for generating rubbish leads. And And if you ask marketing, they’ll probably argue that sales don’t try hard enough to close. [.] The post Why Should B2B Companies Strive for Sales and Marketing Alignment?
B2B Marketing Blogs
MAY 14, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
The Most Untapped Leverage Point For B2B Growth
JUNE 2, 2016
Throughout the life of a lead, from Marketing to Sales Development to Sales to Customer Success, good data facilitates and maximizes growth. Marketing: Better Leads, Higher ROI. First, let’s take a look at Marketing. Marketers fight a constant battle against bounces, and their success depends heavily on inbox placement and the integrity of their email lists.
Five B2B Social Strategy Myths
MARCH 27, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
Designing a B2B Marketing Website
MAY 19, 2014
Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Designing a B2B Marketing Website appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].
Why Smart Sales Reps Identify Their B2B Buyers’ Cycle
OCTOBER 3, 2013
An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing. The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. If you want to secure more leads and close more sales, you also need to understand your buyers’ cycle – and then interlink the two.
What Did 700 Executives Say About B2B Marketing Strategy?
Sales Benchmark Index
SEPTEMBER 7, 2014
The right marketing strategy provides: Twice the job tenure. CMO Resources CMO Marketing Strategy Double the personal brand presence. Performance that beat EPS (Earning Per Share) estimates 88% of the time. Are you performing at this level?
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
Modern B2B Sales
MAY 24, 2016
If you already have your target persona, such as those built to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. This is especially helpful for the marketing team, who’s always on the lookout for new names to add to the database. Sales b2b
B2B Content Marketing: Find the bigger story
B2B Lead Blog
JUNE 2, 2014
” Joe Pulizzi, Founder, Content Marketing Institute, has heard this issue from a lot from B2B marketers. “If you really want to get into content marketing, you have to realize the golden rule is: Your customers don’t care about you, they don’t care about your products … they want a solution,” he said. No exciting stories to tell?”
Where’s the Passion in B2B Marketing?
B2B Lead Blog
OCTOBER 20, 2014
It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. think the answer is passion. I’ve been thinking about passion and what role it plays in our careers as marketers and leaders. I’ve been wondering about things we marketers don’t often talk about — our hearts.
How to Determine the Right Size for Your B2B Marketing Budget
Sales Benchmark Index
FEBRUARY 11, 2014
Marketing leaders struggle with top-down allocated marketing budgets. Begin leveraging best practices when planning your marketing budget amount. World class firms perform marketing budget planning from two dimensions: Top-down – The business allocates a % of total revenue to marketing based on past history and known thresholds in the industry for marketing spend.
Cracking the B2B Code on Facebook
Sales Benchmark Index
JULY 16, 2013
Every Marketing Leader has asked the question: “Can Facebook be leveraged to drive leads?” What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Does this mean B2B shouldn’t leverage Facebook?
New Chapter for the B2B Lead Blog
B2B Lead Blog
JULY 19, 2016
You may have noticed the B2B Lead Blog has a new look. The Internet, customer buying behavior, digital marketing and the rise of martech have created a whole new marketing and sales world. believe the future of marketing and sales will include machine learning, predictive data analytics, self-optimizing systems and marketing automation technology not yet invented.
Trick or Treat? Dreamforce Goodies for B2B Marketers
Smart Selling Tools
OCTOBER 22, 2014
Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.
Timing is Everything in Nurture Marketing
MARCH 27, 2015
The post Timing is Everything in Nurture Marketing appeared first on Salesfusion. Marketing Automation Nurture Marketing B2B Marketing
Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
B2B Lead Blog
DECEMBER 29, 2014
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The best marketers don’t rely on one specific tactic to generate leads. The best way to build this concept is to approach your marketing strategy in the same way a portfolio manager would approach a mutual fund.
Announcing: Call for Submissions for the Top 40 #B2B Marketing Tools
Smart Selling Tools
JULY 22, 2014
If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. He skipped 2013, perhaps because the market was moving too fast because, as of the 2014 version, the map has grown to a staggering 950 companies. Video).