Increase Sales

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LinkedIn Still Remains An Undiscovered B2B Marketing World for Many

Increase Sales

In the B2B sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales. This site along with the small business website and other resources creates a unified marketing presence. Share on Facebook.

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Missing the Mark Continues for B2B Marketing

Increase Sales

The ability to attract attention is the purpose of marketing. If a recent survey from Corporate Visions is truly indicative of B2B marketing practices, then 80% of those efforts are not successfully attracting attention leaving sales people pocket poor not to mention really, really frustrated. Marketing message is boring.

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Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

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LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies. Source: Regalix Research.

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Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed.

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Change Your Words, Improve Your Results in B2B Marketing

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In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Increase sales.

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The Challenge of B2B Marketing – Engage Emotions to Create Value

Increase Sales

Over six years ago I faced the challenge shared by many small business owners of business to business (B2B) marketing where my efforts would engage the emotions and create value for potential buyers (think prospects) so that could realize a tiny portion of market share. Credit www.sxc.hu. To set an appointment.