The Sales Hunter

OCTOBER 29, 2012

Quit trying to worry about whether your marketing plan is getting drowned by the big boys. Advertising and marketing buzz creates awareness and serves to open up new markets. Use your competitors’ marketing to your advantage by being the one that is there to discuss with the consumer what is right for them.

Microsoft 161

Microsoft Advertising Advertising B2C 161

The Sales Hunter

MARCH 13, 2013

Getting a prospect to open your email is only the first step in email marketing. Strong B2B words you can leverage around your topic are strategic, value, leadership, profit, trust, leverage, advantage and competitive. The second hurdle to overcome is to get them to actually read your email.

Prospecting 240

Prospecting Strategy Email Marketing Promotion 240

The Sales Hunter

JUNE 22, 2012

This might be the B2B salesperson who targets companies that are simply too small, or the B2C person who targets people who don’t have any income. That being the case, the salesperson focuses their prospecting efforts only on the market that reflects their own attitude of cheapness.

Customer 169

Customer B2C Intent Course 169

The Sales Hunter

NOVEMBER 19, 2013

If you sell in the B2B market, this same thing holds true for the customers your customers sell to. Because prospects can engage with the salesperson later, they will be looking to make their decision faster in regard to the time you have with them.

Motivation 225

Motivation Loyalty Selling Skills Engineering 225

The Sales Hunter

DECEMBER 19, 2011

A far more effective response is to create a sales and marketing system that provides an interconnected, measurable set of processes and tools that ultimately result in increased sales. Sales and marketing can be treated in exactly the same way. Add to that an honest assessment of the unique value the company brings to the market.

Small Business 166

Small Business Small Business Hiring Ideal Customer Profile 166