Remove B2B Remove Marketing Remove PointClear Remove Webinar
article thumbnail

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different.

B2B 190
article thumbnail

We're entering the era of accountability in sales and marketing

Pointclear

I recently chatted with Jonathan Farrington of Top Sales world about the transition from finger pointing to collaboration between sales and marketing. You can listen to the webinar here. The status quo--where marketing complains about sales not following up on their leads and sales says the leads are no good--is not the place to be.

Account 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Other expressions contain useful advice that you don’t really get—because you don’t understand.

article thumbnail

4 Trends Shaping B2B Marketing in 2011

Pointclear

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. In other words: B2B marketers + social = lots of room for improvement.

Trends 180
article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

Is it the person who signed up for your webinar this week? Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Scott Brinker , author of Hacking Marketing, a great book about agile practices in marketing, sheds more light.

article thumbnail

B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

Pointclear

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Something else not well understood in marketing and sales circles is the importance of certain metrics. Marketing Automation companies! One client used webinars extensively to drive leads.

article thumbnail

Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?