Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data-driven marketing is never ‘done’. Anna Fisher, Senior Director of Marketing, ZoomInfo. Only last week I heard a story of a telemarketer who asked for a person who had died seven years ago.

Data 147

Data Buyer Persona B2B Telemarketing 147

SugarCRM

JANUARY 19, 2016

You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Inbound Marketing 101. As a result, marketers have had to adapt, and that’s where inbound marketing was born.

Inbound 20

Inbound Webinar Metrics Strategy Lead Rank 20

Sales Hacker

SEPTEMBER 16, 2019

Inside sales may be used by any sales team, but it’s one of the top sales models in B2B, especially for SaaS and tech. There’s a common misconception that’s finally starting to fade that inside sales is essentially just telemarketing. The difference lies in the fact that telemarketing is scripted. Products with a small ACV.

Outside Sales 81

Outside Sales Inside Sales Hiring Top of Funnel 81

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Is it still an efficient way to connect with B2B buyers in the digital decades present and future? Is it still an efficient way to connect with B2B buyers in the digital decades present and future?

Cold Calling 79

Cold Calling Ideal Customer Profile Hiring Decision Maker 79

Close.io

OCTOBER 28, 2019

Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. With inbound, the prospect does the searching, the reading of an article, the attending of a webinar, or the scheduling of a free consultation call. So who wins the battle?

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64