Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Scully, the Business Development Manager for Planisware , a leading provider of project and portfolio management solutions, told his top brass that the best way to use leftover credit with a leading analyst was to feature her in a webinar. The competition had been hosting webinars for years with hundreds of attendees. MORE >>

Maybe you did everything right, but your marketing colleagues dropped the ball and follow-up happened months later. Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1)    An industry show brings together the latest ideas, tools, and products. If you are lucky enough to have a marketing team, you can delegate a lot of the pre- and post-work. Recently I participated in a webinar all about the little things you can do to greatly increase your chances of success when exhibiting at a trade show. During the show, be present. MORE >>

Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. Through feedback from thousands of in-the-trenches B2B marketers, including hundreds of CMOs, Sergio reveals: Why social media is critical to improving your search rankings, engaging prospects and making them eager to buy. MORE >>

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. In this webinar you will learn: How to identify which tasks to automate. Problem : There are over 2000 sales tools on the market today and sales managers and individual contributors do not have the time to figure out which ones are the best. Like all good Webinars, they will be recorded and available to watch later on, so Register for each one now, before it is too late. All Rights Reserved. MORE >>

In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Adestra analyzed 1.158 billion business to business (B2B) emails sent within the last year.  Writing emotionally engaging headlines is critical to the success of email marketing campaigns. Marketing B2B marketing content marketing email marketing email marketing campaigns increase sales sales training coaching MORE >>