Webinars have finally come into their own as an effective marketing and lead-generation component for most B2B focused companies. You can select from an ever-growing collection of webinar platforms including old standards WebEx and GoToWebinar, along with some of the newer solutions such as Fuze Meeting, MeetingBurner and even Skype and Google hangouts for smaller web meetings. is an amazing new WordPress plugin that: Automatically creates effective, clean registration pages for your webinars. Original article: Webinars are Hot – Woosh! WOOSH! MORE >>

Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Scully, the Business Development Manager for Planisware , a leading provider of project and portfolio management solutions, told his top brass that the best way to use leftover credit with a leading analyst was to feature her in a webinar. The competition had been hosting webinars for years with hundreds of attendees. MORE >>

In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Adestra analyzed 1.158 billion business to business (B2B) emails sent within the last year.  Writing emotionally engaging headlines is critical to the success of email marketing campaigns. Marketing B2B marketing content marketing email marketing email marketing campaigns increase sales sales training coaching MORE >>

Set 3 appointments, webinars, or in-person meetings up to take place in the next 3 weeks. Lori Richardson speaks, writes, and trains on sales strategies for B2B mid-market technology front-line sales teams. Dear Salesperson, You might call yourself something else, like Account Executive, or BizDev, or Client Representative. There are many names for a title that is responsible for bringing in revenues to the company. No matter the title, if you were hired to bring in sales and grow  revenues in  the company this post is for you. Sell something today. Get a next action. MORE >>

They do what I used to do as an outside sales professional, except now they talk with buyers and prospects using video chat, webinars, video email tools, and social tools. Once good, solid webinar platforms came along, they were a game changer. Company leaders should look into reps traveling only after initial contact has been made by video conference or webinar and then only if they are qualified potential buyers. Marketing is Not Immune, Either. Can we also get Marketing to be more accountable as well? Who else has modernized marketing? MORE >>