Increase Sales

FEBRUARY 23, 2013

For most to overcome this sales challenge of “I need prospects,” begins with marketing. Yet there still is so much confusion about what is marketing; how to define marketing and what marketing actions deliver the best results especially with the influence of social media. Building relationships.

Prospecting 145

Prospecting Advertising Advertising Face-to-face 145

Increase Sales

JANUARY 11, 2013

As I read the most recent data regarding these wants by Richardson Sales Training , I am not sure if business to business sales representatives (B2B) understand the reality of SMB (small to mid size business). Even if we accept that B2B salespeople with under $500 million share similar wants, there is still a big disconnect.

Small Business 152

Small Business Small Business Outbound Inbound 152

Increase Sales

NOVEMBER 3, 2015

Thirty days later I received another LinkedIn email about another free webinar with the same offer. LinkedIn when used with the right business ethics, the right B2B marketing strategies and the right B2B marketing tactics can increase sales. Well, instead of thanking me, she disconnected from me.

LinkedIn 70

LinkedIn Top of Funnel Webinar Metrics Ideal Customer Profile 70

Increase Sales

JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. What is different is that social networking has grown from 42% to 59% and search engine marketing has dropped from 29% to 20%. Sales education based marketing LinkedIn LinkedIn Contacts sales prospects social media'

Social Media 128

Social Media Media Prospecting LinkedIn 128

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MARCH 8, 2013

Sales referrals seem to be streaking through the B2B marketplace faster than northern lights. Instead their marketing actions sink like a lead anvil to the depths of the oceans’ floors. Bottom line is people who market poorly should expect some consequences for their actions. Share on Facebook.

Referrals 128

Referrals Cold Calling Lead Rank Lead Scoring 128

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MAY 28, 2015

Others may read some books, listen to a few webinars to fill the knowledge gaps. What happens is a lot of inconsistency as to the sales process (marketing, selling and keeping.). If you sell in the B2B or even B2C industries and you are not on LinkedIn, for some of your ideal customers you may not be even worth a phone call.

Training 70

Training Social Media Small Business Small Business 70

Increase Sales

SEPTEMBER 21, 2012

Today’s small businesses require far more assistance with integrating best practice marketing skills into their sales process than just focusing on technical sales skills. The other even more profound myth that is hardly ever discussed is: Flawless technical sales skills trump all other sales skill and will close more sales.

Training 131

Training Small Business Small Business Coaching 131