Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 445210 Meat Markets.
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.
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Score More Sales
DECEMBER 18, 2014
Expand market niche (70%). When it comes to innovation (one of my interests within growing companies), it was interesting to see these statistics among the participant mid-market companies: 53% use cloud computing. What are your business predictions for mid-market in 2015? Operations (87%). New products (76%). participated.
The Pipeline
SEPTEMBER 25, 2013
Whether by fate or chance, the following definition was contained in a marketing piece I received in my inbox yesterday: “By definition, “Cold Calling” is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.
Fill the Funnel
JULY 23, 2012
Webinars have finally come into their own as an effective marketing and lead-generation component for most B2B focused companies. Full-Disclosure: I have been involved with sales and marketing Web Tools for over ten years now and this is the first time that I have become a part of the company that built it. Now Available.
Sales Hacker
JANUARY 13, 2020
Soon, it will include a wide range of new actions undertaken over extremely fast 5G mobile transmission, like wireless cable TV service. A new report from Demand Gen Report showed nearly 80% of B2B brands are leveraging intent data, with another 16% planning to do so within the next 12 months. A new focus on inbound marketing.
SalesLoft
FEBRUARY 21, 2020
By Spencer Wixom, VP of Marketing at Challenger. This Wright Brothers side story has a lot to teach anyone in the business of complex B2B selling. In the last 10 years, the idea of delivering disruptive commercial insight to customers and leading them to a related solution has become the sought after go-to-market strategy.
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