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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Earlier today I was talking to my wife about the B2B marketplace. Note this quote from Marketo. Maybe I was just sensitive. Inbound, Outbound?

B2B 392
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Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Our new Marketo enhancements tackle bad-data problems head on.

Marketo 174
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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects.

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7 Ways Chatbots Can Convert B2B Website Leads

Zoominfo

Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation 1. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects.

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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

This includes: Identifying and creating sales opportunities Finding and organizing lead and contact information Scoring leads based on certain criteria Managing prospects as they move through the sales funnel And more! Sales Navigator gives you the knowledge and tools you need to reach your target audience and engage with key prospects.

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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. For example, the way Einstein feeds into Marketo or Outreach. Learn how to use Intent data (without creeping out your prospects) to get started down this path. I hate the word AI. What will that take?

Data 149
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Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Via Marketo. Via B2B Marketing Insider. Staple Yourself to a Lead.

B2B 185