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Good Reads for B2B Sales - Selling at Every Level

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo B2B Marketing and Sales Blog. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Are You Paying Enough Attention To Your Sales Teams? Are You Selling At Every Level? Success demands tenacity.”

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3 Essential Types of Interactive Content

Zoominfo

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. Don’t believe us?

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Fill Your Sales Pipeline by Finding “The Entry Point” (Interview with Craig Rosenberg)

Troops

To begin, Craig used Marketo as an example of finding the entry point. Marketo is the hero of the B2B martech stack,” Craig began, “but they are rarely engaging with the CMO early in the process. In other words, Marketo doesn’t start by going straight to the top. Everything they do pivots around that person.”.

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Is Your Web-based Content Driving Away Sales Leads

Pointclear

Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process. source: Marketo ). 65% of C-Suite executives conduct six or more work-related searches daily. 62% of business buyers now spend more time researching product and services online than they did prior to the recession.

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The New (Breakout) Growth Formula: Customer Success + Predictive Sales

Sales Hacker

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Today, the best B2B marketers and sales professionals are best because they know what makes a successful customer. To succeed, you need to trust the data and step into predictive sales.

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Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company. A CMO’s high-level goals will be directly related to these.

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6 Reasons Why Blogs Produce More Leads

SBI Growth

According to Marketo the most popular content marketing tactics used by businesses today are as illustrated: Contact the SBI team for questions about taking your content marketing to the next level. The time is now to embrace inbound marketing to pull in those prospects with content that speaks to the prospects’ interests.

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