The 5 Top Media for Cold Prospecting
Pointclear
JANUARY 26, 2012
Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Every business needs new customers. Business marketers spend an average of 18.6%
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