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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. A pivot to remote selling. Nearly 60% of U.S.

Trends 156
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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

Allego

According to Gartner , when B2B buyers are comparing multiple suppliers‚ the amount of time spent with any one sales rep may be only 5% or 6%. Doing so will allow marketers to curate content tailored to every B2B buyer and their concerns, which helps sellers meet their exact needs.

Pivotal 117
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Maximizing B2B Data for an Unbeatable Sales Pipeline

Lead411

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

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Powering B2B Success with Hyper-personalized Content Strategies for 2024

BuzzBoard

Market predictions strongly indicate—2024 B2B marketing will be thriving upon not just personalization but hyper-personalized content. Already, a large number of B2B buyers expect their vendors/service providers to anticipate their needs; align precisely with their pain points and objectives.

B2B 105
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How to Pivot Your Sales Strategy in Light of COVID-19

Pipeliner

Business strategies change constantly, but they usually pivot slowly over time. Here are some ways to pivot your sales strategy to maximize your post-COVID-19 success. Current B2B Scenario for Sales Leaders. If your business does business-to-business (B2B) sales, you’ll face some additional challenges.

Pivotal 98
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Measuring the Success of Hyper-Personalization Strategies in B2B Sales

BuzzBoard

In the dynamic field of B2B sales, hyper-personalization has transitioned from being changeable to indispensable. By considering different methods and metrics to assess hyper-personalization success, data-enriched insights inform pivotal business decisions. It’s not merely an option; it’s a business contrivance.

B2B 52