article thumbnail

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

B2B 203
article thumbnail

Good Reads for B2B Sales - Selling at Every Level

Pointclear

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Marketo B2B Marketing and Sales Blog. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Are You Paying Enough Attention To Your Sales Teams? Are You Selling At Every Level? Via Funnelholic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales Lead Generation Pros Who Listen, Learn

Pointclear

How do my colleagues at PointClear and I keep from falling into this trap? My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. The PointClear team would like to hear from you about your sales lead generation best practices.

article thumbnail

B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

article thumbnail

Leads are Hard 

Pointclear

One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost. High quality B2B teleprospecting and telequalifying are key to turning the garbage into gold. PointClear associates see this in action every hour of every day. I recently wrote a blog called How Much Does a Lead Cost.

article thumbnail

Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

Pointclear

Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” I asked this question on Focus.com a few weeks ago and got answers that surprised me. ” “Inbound rules. Stop interruption marketing.” This is not an anomaly.

Inbound 217
article thumbnail

B2B Prospecting Data Just Keeps Getting Better

Pointclear

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.