The Pipeline

MAY 13, 2011

Craig is also the author of the popular b2b sales and marketing blog, the Funnelholic ( www.funnelholic.com ). He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. PointClear PD. PointClear PD. Dawn Gulino. May 16th, 2011. Jerry Kennedy.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Pointclear

JULY 19, 2012

Because most of the people I work with in B2B and you work with in B2B have a longer sales cycle, or conversely, a longer buying process, look at how to intensify and progress people you already have in your database. He notes, “A chart could become a webinar. That webinar could then become an article.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

Pointclear

JULY 17, 2013

To listen to a webinar on this topic, click here. The average cost of an outside B2B sales call is $215-$400 per call. One of our ViewPoint guests, Jonathan Farrington, expressed similar thoughts in his guest post, The Rush to Get Inside , estimating that 80-90% of B2B sales will be online within the next three years.'

Field Sales 245

Field Sales Inside Sales Hiring Face-to-face 245

Pointclear

OCTOBER 30, 2012

Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Whether you’re a service or product marketer, this is the best content for blogs or any B2B content marketing vehicle you publish.

Top of Funnel 189

Top of Funnel Social Media Marketing Sales Qualified Lead 189

Pointclear

OCTOBER 10, 2011

” However, if you’re leading a marketing organization in a B2B company, this question is directly tied to marketing’s new revenue imperative and it can be a very scary question. How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing.

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

Pointclear

JULY 7, 2015

If they register for a webinar, the lead usually gets a higher number of points than if they view a webpage, but did they show up? The Flawed B2B Approach. Three flaws: B2B lead scoring focuses on individuals vs. groups. individual) dynamics, which is so critical in B2B. B2B buyers are committees.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Pointclear

MAY 5, 2017

Webinar: Introducing Playbooks™: Smarter Account-based Selling Fueled with AI. In our open dialogue with InsideSales’ CMO Mike Plante we explore ways that inside sales rep productivity (code word for revenue) is shifting for the better. The host is Jim Obermayer. About CRM Radio Guest Mike Plante, Chief Marketing Officer.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Pointclear

OCTOBER 5, 2018

cost-per-lead—which at first glance sounds like a great deal for a B2B lead. So, if someone consumes six or more pieces of content (whitepaper download, webinar sign-up, blog subscribe, etc.), There is a table in that blog that recaps the cost-per-lead based on lead source. it’s likely they have no authority to make decisions.

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

Pointclear

MAY 21, 2015

Watch the entire webinar to learn all the how-tos you need to know! In closing out the session, Linda points out that the most important launching point for change is not a list of “how-tos,” but rather a commitment, intent and desire to be the best. Once you have that established, you can find the how-to that fits.

Conversion 100

Conversion Buying Cycle Sales Methodology Consultative Selling 100

Pointclear

JULY 11, 2013

I really liked Ardath Albee’s blog on July 9, 2013— Why BANT is Bunk for Today’s B2B Buyer and not just because I agree with most of what she says. The blog is painfully honest, insightful and substantiated by facts. Here is a quick recap if you don’t have time to read the whole article: Salespeople need to think differently.

Lead Rank 237

Lead Rank Lead Scoring Webinar Metrics B2B 237

Pointclear

APRIL 13, 2012

He is the author of the book, The New Rules of Sales Enablement , the co-author of How to Create Killer Sales Playbooks , and he’s a regular contributor to B2B Magazine. In an upcoming report, Jeff will address the idea that B2B marketers need to think about social media in a systematic way—rather than as random acts.

Marketing 169

Marketing Social Media Scale Trade Show 169

Pointclear

AUGUST 22, 2018

They often bypass the shotgun blasted leads generated by broadly targeted campaigns, like webinars and direct marketing campaigns. For more insights into the B2B sales and cost per lead read our white paper: How Much Should a Sales Lead Cost? important;">DOWNLOAD THE INFOGRAPHIC >> Is your sales team prospecting or selling?

Sales Qualified Lead 113

Sales Qualified Lead Lead Generation Cost per Lead B2B 113