Increase Sales

article thumbnail

Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc. Prospecting.

article thumbnail

Sales Prospecting in the 21st Century - Part 1

Increase Sales

Sales prospecting is job one for most sales professionals unless they have sales leads being fed to them. Today, there are more sales prospecting strategies to reach those essential sales leads. In the book, High Profit Prospecting , by Mark Hunter, he provides some great insight on how to prospect in the 21st century.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is LinkedIn The New Prospecting Den of Deceit?

Increase Sales

Most B2B professional recognize the value of LinkedIn for prospecting new sales leads. All of my mastermind group members believed using this type of prospecting approach was unethical and deceitful. What was sad to note in this example is the person who shared this LinkedIn prospecting approach was a financial advisor.

article thumbnail

The Sales Challenge of I Need Prospects Part 2

Increase Sales

For most to overcome this sales challenge of “I need prospects,” begins with marketing. Earlier this week I wrote about this sales challenge from a prospecting perspective. Asked back for that coveted face to face meeting (B2B) or to have the person walk through your doors (B2C or B2R). Building relationships.

article thumbnail

The Challenge of B2B Marketing – Engage Emotions to Create Value

Increase Sales

Over six years ago I faced the challenge shared by many small business owners of business to business (B2B) marketing where my efforts would engage the emotions and create value for potential buyers (think prospects) so that could realize a tiny portion of market share. Credit www.sxc.hu. Social Media not including blogs – 74%.

article thumbnail

If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Recruiters are salespeople whose sales prospects are skilled qualified employee. By engaging in eduction based marketing, busy salespeople can employ LinkedIn in the same manner to reach their passive sales prospects. Sales education based marketing LinkedIn LinkedIn Contacts sales prospects social media' Share on Facebook.

article thumbnail

How This Unknown Factor in Social Media Affects the B2B Sales Cycle

Increase Sales

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. When engaging in traditional business to business (B2B) marketing, the seller usually has a fairly good idea of when he or she met a particular buyer (prospect or potential customer).