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B2B Lead Generation: The Ultimate Guide

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In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Why circle back and polish up a brand new intent engine? Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. . Let me translate the excerpt in the simple terms: .

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3 Examples of Creative B2B Marketing Initiatives

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So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

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How to Use SEO to Increase Your SaaS Website Traffic

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The best way to achieve increased traffic is through effective search engine optimization (SEO). The keywords you should rank for are the ones that best describe your services, as well as those your audience uses to find a similar service through search engines. Try to think as a consumer would. Focus on Your Website.

Lead Rank 246
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Predictive Intelligence and the Future of B2B Marketing

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But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it!

Lead Rank 189
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54 B2B Mobile Marketing Statistics for 2020

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It’s tough to name a marketing tool more powerful than the mobile phone. This development has had a significant impact on the B2B buyer’s journey. This means that mobile marketing has become more important than ever. We’ve rounded up some of the top mobile marketing statistics you should know going into 2020.

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Content farming.

Lead Rank 189