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Human Intervention Provides the Best B2B Database

OutboundView

There are mainly two aspects when it comes to B2B data: how segmented/ targeted and accurate is the database that you are purchasing, or your in-house database is. By “Standard Industrial Classification” (SIC) Code. The post Human Intervention Provides the Best B2B Database appeared first on OutboundView.

B2B 36
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For Higher B2B Sales Don’t Just Scrub Your Data

Pointclear

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Develop the intelligence to fully fund the right model for future programs.

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Why ZoomInfo Acquired EverString

Zoominfo

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Lead Rank 246
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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Lead Quality Drives Increased Revenue.

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Increase Revenue, Decrease Costs - Download the Free eBook!

Pointclear

B2B marketers are certainly aware that business marketing data degrades quickly. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range. Most know that there is no such thing as a “good list”. Keeping data clean is critical to lead generation success.

eBook 100
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Why ZoomInfo Acquired EverString

Zoominfo

EverString maintains a database of inactive and outdated records and related data points that are used to match the outdated data received from customer CRM and marketing automation systems to current company records. Their customers include Fedex, iHeartMedia, Staples, Snowflake, GroupOn, Nokia, and Seagate.

Lead Rank 130
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Data Done Right: Today’s Biggest Competitive Advantage

Zoominfo

Here are some of the advanced data points fueling a more productive go-to-market approach: Industry classification: Teams use industry classification types, such as SIC and NAICS, and custom fields to segment accounts and surface new clusters of accounts, industries, and markets.