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The Importance of VoIP in a B2B Sales Strategy

Sales and Marketing Management

It is a well-known fact that telecommuting is becoming the norm regarding B2B sales. Another issue which has plagued B2B sales for years involves scenarios when a client (or prospective client) contacts the firm directly. Seamus Dunne is sales manager at Conversation Piece , an Irish telecommunications and data company.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

Examples 130
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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

My clients are the most down to earth and relatable people I know and I get the biggest kick from seeing them execute what they learn and then keep in touch with the amazing results they achieve. [cue: I expect 2023 to call for a new lens with which to look at the B2B approach to market. Do I enjoy sales training? Absolutely!

Travel 195
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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

How do you compensate for the lack of B2B face-to-face meetings ? Teach your local managers how to handle emergencies related to COVID-19, and instruct them on monitoring and implementing basic safety guidelines. This new boom has expanded beyond business areas into Healthcare, Cybersecurity, Logistics, Telecommunication, etc.

B2B 134
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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Will You Be Replaced by a Machine?

Pipeliner

According to a recent forecast by Forrester Research (one of the most influential research and advisory firms in the world), “ 1 million US B2B salespeople will lose their jobs to self-service eCommerce by 2020, accounting for 20% of the B2B sales force.” While my boss was on vacation, a significant lead called.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.