Will You Take The Road Less Travelled or the Path of Least Resistance?
Bernadette McClelland
FEBRUARY 20, 2023
Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. I expect 2023 to call for a new lens with which to look at the B2B approach to market. It’s easier! Do I enjoy sales training? Absolutely!
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