Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. The first principle in our B2B sales value communication framework is defining the problem.

B2B 187

B2B Prospecting Case Study Scale 187

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Today, it’s sales and marketing.

Data 130

Data B2B Harvest Scale 130

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

DECEMBER 28, 2020

And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. And you improve your ROI. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. Buyer personas can be created through research, surveys, and interviews. Why do they buy?

Buyer Persona 98

Buyer Persona Ideal Customer Profile Lead Generation Outsourcing Services 98

Sales 2.0

DECEMBER 4, 2023

AI will help us use our “social graph” to find referrals without spending too much time on research. Up to this point, this kind of research has generally been too time-consuming for the average salesperson. The best tool today for this research is LinkedIn. LinkedIn can show us who knows who.

Referrals 195

Referrals Data LinkedIn Research 195

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

The Pipeline

SEPTEMBER 19, 2011

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243

ROI Pipeline Training Twitter 243

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Pipeliner

OCTOBER 19, 2023

Instagram marketing is effective for B2B brands because it’s where the customers are. Also, since Instagram gives marketers access with real-time data for marketing strategy adjustments, brands and businesses are assured that they’re doing B2B marketing right.

B2B 52

B2B Marketing Social Media Survey 52

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ). 73% of B2B marketers report that videos positively impact their ROI ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). Marketers develop buyer personas through quantitative research, existing customer data, and anecdotal observation. Let’s get into it!

B2B 140

B2B Buyer Persona Email Marketing Scale 140

MarketJoy

NOVEMBER 17, 2022

You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. Spending on general awareness ads produces a very low ROI, if any at all. Don’t just assume, but perform some research into who forms your audience. excessive graphic design and image advertising).

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

Lead411

APRIL 13, 2023

Best Cold Calling Scripts for B2B Sales in 2023 Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales: 1.

Cold Calling 52

Cold Calling B2B Face-to-face Case Study 52

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 100

B2B Prospecting Case Study Scale 100

SBI

JUNE 27, 2019

Is There a Silver Bullet for B2B Marketing Data? This eBook features research from Forrester, along with real world insights from TechTarget, to help marketers understand how to leverage B2B marketing data more effectively to drive performance to new heights. Real Advantages Companies are Gaining Right Now.

Data 77

Data B2B Marketing Intent Data 77

Mereo

JUNE 24, 2021

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% What makes this an even larger misstep is that research and development is often one of the largest investment areas. But what is governance in practice for a B2B organization? in 2017 to 32.4% in 2018 to 31% in 2019. Performance.

Government 93

Government ROI Revenue Remedy 93

Pointclear

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

Pointclear

JULY 25, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Learn why Anothony says his blog is "an outstanding ROI." 6 Marketing Trends to Watch in 2013: New Research. You may be familiar with the B2B Madlibs series on Funnelholic this year.

Trends 200

Trends B2B PointClear Marketing 200

DiscoverOrg Sales

APRIL 12, 2017

The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns. Researchers using DiscoverOrg data were stopped by gatekeepers half as often as those using sales data from the other leading data provider.

Data 222

Data Scale ROI Gatekeeper 222

The ROI Guy

JULY 29, 2015

Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. Value Selling & ROI Tools were found to be a key “strategic personality” of firms that are more innovative.

ROI 83

ROI Tools Compensation Territories 83

DiscoverOrg Sales

DECEMBER 20, 2017

” “It will optimized sales interactions, increasing revenue and reducing wasted research time.” ” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today.

B2B 150

B2B Marketing Data System 150

DiscoverOrg Sales

OCTOBER 5, 2017

In a perfect world , the B2B buyer-vendor relationship is mutually beneficial – and most of the time, it is. It may be true that some sales professionals are, shall we say, less than professional; but B2B buyers have to get their products and services somewhere, so it’s important to make this inevitable relationship a positive one.

Vendor 145

Vendor Study Buyer B2B 145

Allego

AUGUST 13, 2020

Mary’s expertise is B2B sales with a focus on how business leaders can adapt to the empowered buyer. Not only is she a researcher with deep ties to the sales tech ecosystem, she’s also a practitioner with a lengthy career heading up successful sales teams. Over the course of three years, the ROI was 666%.

Sales Enablement 77

Sales Enablement B2B Hiring ROI 77

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. But how do you know how to proceed when the rules of B2B sales prospecting continue to evolve? How to prepare for B2B sales prospecting. Maybe five per week?

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SugarCRM

DECEMBER 5, 2023

Welcome to the first part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In fact, a recent SugarCRM research report uncovered that 41% of sales, marketing, service, and IT leaders believe that intent data and lead scoring are the most important CRM-based activities for organizations.

Lead Rank 26

Lead Rank Lead Scoring ROI Opportunity 26

Emissary

NOVEMBER 29, 2021

For your MSP, B2B lead generation is an integral piece of the puzzle to grow your business. To make your marketing investment pay the ROI you need, it’s essential that you’re using strategies that will amplify your message to the right people. B2B Lead Generation Strategies for MSPs. Best Practices for B2B Lead Generation.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Account Based Marketing 52

Zoominfo

JANUARY 22, 2021

In the world of B2B and SaaS, this usually refers to anyone with buying capabilities at an organization. Enter, your target market — a group of potential customers within your TAM who, through market research, interviews, and more, are deemed most likely to purchase your product/service. Research Your Competition.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

No More Cold Calling

MAY 3, 2018

Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy. The RAIN Group Center for Sales Research studied 488 B2B buyers who represented $4.2 What B2B Buyers Are Really Buying.

Lead Generation 270

Lead Generation Lead Rank Lead Scoring Marketing Qualified Lead 270

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue. Define Your Type of Research.

Ideal Customer Profile 105

Ideal Customer Profile Outsourcing Services Sales Qualified Lead B2B 105

SBI Growth

NOVEMBER 21, 2019

Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events. You are likely one of them. What is the best strategy for communication across the executive team so you can drive the most value out of.

ROI 218

ROI Strategy Company Hiring 218

MarketJoy

SEPTEMBER 1, 2020

Slight tweaks in the subject line can drastically improve your ROI. What does the ROI of a successful outreach campaign look like? ROI (Return of Investment) is a measure to find out the efficiency of your investment. Email delivers the highest ROI. It should always sound natural and interesting. Email too long.

ROI 59

ROI Campaigns Telemarketing Follow-up 59