Pointclear

MAY 23, 2018

Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. There are three executives within the company who should be proponents: Marketing leaders interested in delivering strong marketing ROI and making a measurable contribution to revenue.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124

Mereo

JUNE 24, 2021

As strategic business consultants — focused on supporting clients’ in improving revenue performance — we at Mereo have witnessed this first and foremost in recent years. Consider these points during each planning cycle: Sales volume, revenue, and profitability performance. But what is governance in practice for a B2B organization?

Government 93

Government ROI Revenue Remedy 93

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times higher revenue growth. times higher revenue growth.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

The Pipeline

SEPTEMBER 24, 2019

More often defined by a B2B buyer’s view of ‘“Do’s” and “Done’s”’ Question Of Timing. Therefore, when you present an ROI based on your product, without the context of their entire project, and the initiative it supports, it comes across as meaningless. Often the gap on alignment is less about a market view. Sellers Do.

Outsourcing Services 203

Outsourcing Services B2B Decision Maker ROI 203

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Today, it’s sales and marketing.

Data 130

Data B2B Harvest Scale 130

SBI Growth

DECEMBER 14, 2017

We are going to take a deep dive into one of the hottest topics in B2B Marketing: Revenue Attribution. . Simply put, Revenue Attribution. Joining us for today’s show is Milan Malivuk, the Director of Growth and Acquisition Marketing at Intellitix.

Revenue 168

Revenue Marketing B2B How To 168

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Crunchbase

SEPTEMBER 25, 2020

COVID-19 has changed the world of B2B sales. About 50 percent of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co. Over the last decade, the B2B industry has experienced substantial changes. Consider value-based or ROI selling. What Is Value-Based, Or ROI, Selling?

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Up to 25% of B2B database contacts contain critical errors. The B2B Database Glossary. Maximized ROI. Increased revenue. Keep reading. Data Normalization.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. Do You Actually Need a B2B Buyer Persona? Your pipeline and revenue will suffer. Why do they buy?

Buyer Persona 98

Buyer Persona Ideal Customer Profile Lead Generation Outsourcing Services 98

Zoominfo

JANUARY 12, 2021

Read more of our content on the value of quality CRM data: B2B Growth. ZoomInfo’s Henry Schuck speaks about the latest CRM trends in regard to ROI, data quality, and digitizing the go-to-market motion. B2B Growth. 5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]. B2B Growth.

Data 238

Data CRM ROI B2B 238

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

Sales and Marketing Management

DECEMBER 14, 2020

Partnering with sales in your podcast efforts provides the ROI you’ve been looking for. The beauty of ABM is that it’s a B2B sales and marketing powerhouse. The conversational nature of podcasting helps establish a connection with potential buyers and build stronger relationships with your current customers.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

SBI Growth

JANUARY 18, 2021

Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever. SBI’s quarterly pulse survey shows that companies are more dependent on their existing customers to.

Survey 257

Survey Revenue Marketing Customer 257

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

B2B 187

B2B Prospecting Case Study Scale 187

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ).

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ).

Influencer 157

Influencer B2B Hiring Lead Generation 157

SBI

MAY 2, 2018

And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. Helps B2B companies maximize the top- and bottom-line value of every customer relationship. Our AI-based SaaS platform, Zilliant IQ: 1.) Here are the top five things salespeople can do thanks to Zilliant IQ: 1.)

Revenue 139

Revenue How To ROI Case Study 139

eGrabber

JUNE 4, 2021

But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. Let’s see some of the benefits of email marketing and the 4 tips to improve your email marketing ROI. Benefits of email marketing.

Email Marketing 74

Email Marketing ROI Marketing How To 74

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ). Keep reading! Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Pipeliner

FEBRUARY 11, 2022

Why You Need Tech for B2B Customer Service. B2B customers have high expectations. It can also result in brand reputation damage and revenue losses. Find the Right B2B Customer Service Technologies. B2B customer service technologies are available today. Take Advantage of B2B Customer Service Tech.

Customer Service 98

Customer Service B2B Customer Maximizer 98

Pointclear

JUNE 29, 2017

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? Here they are—the 5 silver bullets you need to drive revenue growth: Market focus and intelligence. Getting real-time visibility into results and ROI is vital—and there are ways you can do it now, without more investment in technology.

Revenue 170

Revenue Sales Qualified Lead PointClear Forecasting 170

Chorus.ai

JANUARY 10, 2022

In fact, many top revenue organizations today in the B2B space already have a CI solution in their tech stack, and it’s an integral part of their team’s day-to-day workflow. Revenue: CI can help you understand the relationships that drive revenue and prevent risks. Want to Learn More? Schedule A Demo With Chorus.

Conversion 84

Conversion Revenue Film Hiring 84

Showpad

MAY 1, 2020

Demonstrating return on investment isn’t always as simple as adding up figures in a spreadsheet – in fact, for Chief Marketing Officers, proving ROI may feel more like a puzzle to be solved. Quantifiable sales enablement ROI for marketing. Middle-of-funnel and bottom-of-funnel revenue attribution.

Top of Funnel 52

Top of Funnel ROI Sales Enablement InsideView 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). That brings us to the end of this month’s B2B Blog Post Round-Up. For more sales, marketing, and recruiting content, visit our B2B blog.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

SBI

JUNE 4, 2021

Revenue Execution Platform Uncovers New Data on Anatomy of a Win. SetSail , the Revenue Execution platform for sales, releases new data on the anatomy of a successful B2B sales deal, derived from its analysis of deals at six large enterprises, including one of the Fortune 10, over the past two months. About SetSail. Linkedin.

Revenue 74

Revenue Data Buyer Persona Incentives 74

Zoominfo

JULY 26, 2023

The mentality was simple: if you want to increase revenue, hire more salespeople. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource.

Data 100

Data B2B Decision Maker Lead Rank 100

Showpad

MAY 1, 2020

As highlighted in our new eBook, “ No more half measures: How to identify and maximize sales enablement ROI ,” the combination of sales enablement strategy and technology can help product marketing directors drive hundreds of thousands of dollars in revenue. Quantifiable sales enablement ROI for a product marketing director.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 40% of businesses did not meet revenue targets in 2020. 68% of B2B customers are lost because of indifference, not mistakes. 40% of businesses did not meet revenue targets in 2020. What this means for you.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

MarketJoy

NOVEMBER 17, 2022

You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. Spending on general awareness ads produces a very low ROI, if any at all. Contact us now , we’re ready to lead you into the future of marketing and help your business grow its revenue today. We can 10x your pipeline.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59