| |  B2B + ROI | 145 articles |
| Page 1 of 2 | Previous | Next | SCORE MORE SALES FEBRUARY 13, 2013  Top Social Selling Tools Check out our Social ROI calculator. Be sure to listen to the great “10 Ways to Utilize Social Selling in 2013″ webinar that Linkedin and DocuSign hosted today if you missed it. if the link is not here, it will be added when ready). Contact us if you have questions. More notes to follow. What tools are you using to grow sales? What did we miss in our “top 10?” MORE >> | SCORE MORE SALES DECEMBER 7, 2012  Using Phone and eMail to Close Business Recently there was a report published on converting B2B sales leads into deals that we blogged about. Buyers want to speak with someone who can hold a business conversation and offer ROI information, not just someone with a pulse and a heartbeat. The study was researched by Leads360. They also just created a handy Infographic to go with it, so take a look and enjoy. MORE >> | RECENT POSTS MAY 8, 2013 | SCORE MORE SALES
Inside Sales Power Tip 112 – Challenge Yourself MAY 8, 2013 | SCORE MORE SALES
Inside Sales Power Tip 112 – Challenge Yourself MAY 6, 2013 | B2B LEAD BLOG
Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans MAY 5, 2013 | SALES BENCHMARK INDEX
Inbound Marketing’s Top 4 Newest Insights APRIL 5, 2013 | THE SALES BLOG
Selling to All Three Brains APRIL 3, 2013 | GREEN LEAD'S B2B BLOG
Demand Gen - Nature, Nurture, or Both? | | | | |
| SCORE MORE SALES MARCH 13, 2013  Top Ways to Maximize Trade Show Opportunities The session, called 63 Must Do’s That Will Maximize the ROI of your Booth Investment was fast-paced and fun. Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? Whatever the reason, opportunities fizzled away. Here are some of the tips that I shared. MORE >> | B2B LEAD BLOG JUNE 24, 2011  Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. step-by-step explanation of how one B2B company’s inbound marketing strategy drove 70 percent more leads and doubled revenue per account in merely one year. MORE >> | SCORE MORE SALES MAY 8, 2013  Inside Sales Power Tip 112 – Challenge Yourself Do research and learn how you can show the ROI of the concept you are thinking about. 'Going through the motions in a sales position is bad for you as a sales rep and it is not good for your company, either. One of the best things a company can do to get this message across is to have the company president or CEO stand in front of new sales reps (on-boarding training, perhaps?) Move on. MORE >> | SALES BENCHMARK INDEX AUGUST 22, 2012  How B2B Marketing Leaders Can Transform Click Data into ROI Insights Marketing leaders who want a personalized executive briefing on transforming click metrics to ROI insights through web analytics. Most companies are only getting a fraction of the value that is possible from Web Analytics. It’s likely that your team is snow-blinded by click metrics. Activity means nothing without understanding how the clicks translate to acquiring new customers. B testing. MORE >> | | | | | | | |
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B2B LEAD BLOG | WEDNESDAY, JUNE 1, 2011 How to Build a Quality List and Make Data Drive Leads
Tweet If you attended our most recent B2B Lead Roundtable webinar , you found out why Brandon Stamschror, Senior Director of Operations for MECLABS Leads Group, is passionate about investing in the very best data possible: it may cost more upfront, but the return is more than worth it. For some insight on how to maximize the top of your marketing funnel and why that makes revenue flow faster, be sure to check out Brandon’s interview: MarketingSherpa: B2B Marketing: Building a quality list. During the presentation, Brandon details an experiment with a $3.6 MORE >> -
B2B LEAD BLOG | TUESDAY, APRIL 19, 2011  Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report. One of those charts, at right, looks at the ROI they’re getting from their social media efforts. Finally, is it surprising to you that there are so many marketers reporting a high ROI on social media? Why or why not? MORE >> -
SOCIAL MEDIA AND SALES STRATEGY | TUESDAY, DECEMBER 15, 2009  Social Media ROI - Measuring Social Media Return on Investment.
Why Social Media ROI is NOT as Important as ROR. Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. Most people talking about social media ROI have only been studying it for 24 months or less. I discuss this and many other aspects of ROR and ROI for social media in today’s podcast. Social Media ROI is over! [.]. MORE >> -
B2B LEAD BLOG | MONDAY, FEBRUARY 21, 2011  The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. This webinar is the latest in the B2B Lead Roundtable series. Watch the webinar replay here: The Evolution from Demand Generation to Revenue Performance Management from B2B Lead Roundtable on Vimeo. MORE >> -
VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | TUESDAY, APRIL 24, 2012  The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. This metric rewards the wrong behavior, delivers low-value sales leads, and fails to deliver the kind of business intelligence needed to drive marketing ROI now and in the future. But evaluating B2B lead generation success via cost-per-lead only serves to incent high volumes of low quality sales leads. MORE >> - Visualize ROI, With Your Customer DAVE STEIN'S BLOG | THURSDAY, APRIL 5, 2012
- B2B Social Media Marketing: Focus on leads, not likes B2B LEAD BLOG | SUNDAY, AUGUST 19, 2012
- Lead Scoring: How to pick the right ingredients for high ROI B2B LEAD BLOG | SUNDAY, APRIL 8, 2012
- The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3) VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | THURSDAY, MAY 3, 2012
- The Pipeline � 25% Increase in Sales Training ROI � Sales. THE PIPELINE | MONDAY, SEPTEMBER 19, 2011
- Are You Lost In A B2B Sales Lead Paradox? MODERN B2B SALES | FRIDAY, OCTOBER 28, 2011
- Four Reasons Why Funnels Are a Marketer’s Best Friend B2B LEAD BLOG | MONDAY, MAY 23, 2011
- B2B Healthcare Sales: 5 steps to sell to a financially challenged industry B2B LEAD BLOG | SUNDAY, OCTOBER 7, 2012
- The ROI of Conference Calls vs. Face to Face Meetings GREEN LEAD'S B2B BLOG | THURSDAY, APRIL 21, 2011
- The Complexities of Selling Technology to Business THE PIPELINE | FRIDAY, FEBRUARY 1, 2013
- Is Revenue Contribution the Best Executive Metric for Demand Generation Investments? B2B LEAD BLOG | WEDNESDAY, JUNE 22, 2011
- Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop B2B LEAD BLOG | SUNDAY, APRIL 15, 2012
- PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | THURSDAY, AUGUST 30, 2012
- Inside Sales Power Tip 112 – Challenge Yourself SCORE MORE SALES | WEDNESDAY, MAY 8, 2013
- Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans B2B LEAD BLOG | MONDAY, MAY 6, 2013
- 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads B2B LEAD BLOG | SUNDAY, JULY 1, 2012
- B2B Lead Generation: Are You Killing the Golden Goose? VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | TUESDAY, AUGUST 14, 2012
- The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3) VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | TUESDAY, MAY 1, 2012
- B2B vs. B2C CRM: What’s the Diff? COFFEE FOR CLOSERS | MONDAY, FEBRUARY 22, 2010
- Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment B2B LEAD BLOG | SUNDAY, MARCH 18, 2012
- B2B University: Top 15 Tweets GREEN LEAD'S B2B BLOG | WEDNESDAY, NOVEMBER 4, 2009
- Is Teleprospecting Too Complex For Testing? B2B LEAD BLOG | MONDAY, APRIL 25, 2011
- B2B Lead-Gen: Top tactics for a crisis-proof strategy B2B LEAD BLOG | SUNDAY, FEBRUARY 26, 2012
- Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue B2B LEAD BLOG | FRIDAY, OCTOBER 21, 2011
- B2B Sales and Marketing: How a staffing company gained 242 qualified leads in just three months in a new market B2B LEAD BLOG | MONDAY, FEBRUARY 11, 2013
- Don't Stop B2B Marketing During The Holidays GREEN LEAD'S B2B BLOG | SUNDAY, DECEMBER 14, 2008
- Do trade shows work? BUYER ZONE'S LEAD GENERATION BLOG | MONDAY, JULY 16, 2012
- Discrimination Required in Business to Business Networking INCREASE SALES | SATURDAY, OCTOBER 20, 2012
- Building a better ROI calculator for lead gen - About Leads. BUYER ZONE'S LEAD GENERATION BLOG | TUESDAY, APRIL 19, 2011
- Attention B2B Marketers: There’s Gold in this Graphic B2B LEAD BLOG | WEDNESDAY, AUGUST 3, 2011
- Webinar Replay: How CRM Revolutionized Marketing and Lead Generation at Volvo North America B2B LEAD BLOG | MONDAY, MAY 2, 2011
- What Executives Really Care About When Making Decisions IAN BRODIE | FRIDAY, FEBRUARY 22, 2013
- Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen B2B LEAD BLOG | MONDAY, DECEMBER 3, 2012
- From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars B2B LEAD BLOG | THURSDAY, DECEMBER 29, 2011
- PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | THURSDAY, JULY 19, 2012
- Trade Show Marketing: Tips for increasing prospect engagement B2B LEAD BLOG | MONDAY, MARCH 4, 2013
- Webinar Replay: Research from Harvard, MIT Pinpoints Hard Lead Conversion Lessons with Easy Solutions B2B LEAD BLOG | MONDAY, JULY 25, 2011
- Do You Expect Your Inside Sales Team to Practice Alchemy? B2B LEAD BLOG | MONDAY, AUGUST 15, 2011
- Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle MODERN B2B SALES | TUESDAY, MARCH 13, 2012
- B2B Webinar: How Integrated Social Media and SEO Increased Lead Generation by 70 percent and Doubled Annual Revenue B2B LEAD BLOG | WEDNESDAY, JUNE 15, 2011
- 3 Keys to Collaboration for Sales and Marketing LEADS360 | THURSDAY, NOVEMBER 8, 2012
- Selling to All Three Brains THE SALES BLOG | FRIDAY, APRIL 5, 2013
- Remarketing 101 - The Basics You Should Know VERTICAL RESPONSE MARKETING BLOG | WEDNESDAY, NOVEMBER 7, 2012
- Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue B2B LEAD BLOG | WEDNESDAY, OCTOBER 12, 2011
- Compensating our sales folks SHARON DREW MORGEN | THURSDAY, JULY 14, 2011
- It’s Not What You Say, It’s What the Prospect Experiences SMART SELLING TOOLS | TUESDAY, OCTOBER 9, 2012
- Pay-per-click ROI - About Leads, BuyerZone's lead generation. BUYER ZONE'S LEAD GENERATION BLOG | THURSDAY, FEBRUARY 16, 2012
- Metrics to Drive Lead Generation Performance VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | MONDAY, AUGUST 8, 2011
- The More B2B Marketing Changes, the More It Stays the Same B2B LEAD BLOG | TUESDAY, DECEMBER 14, 2010
- Inbound Marketing’s Top 4 Newest Insights SALES BENCHMARK INDEX | SUNDAY, MAY 5, 2013
- Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions B2B LEAD BLOG | MONDAY, NOVEMBER 19, 2012
- Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects B2B LEAD BLOG | MONDAY, NOVEMBER 12, 2012
- NEW WEBINAR ANNOUNCEMENT: What Planet Are You On? COFFEE FOR CLOSERS | TUESDAY, DECEMBER 1, 2009
- Inside Campaigner: Using Segmentation to Deliver Highly Relevant. INSIDE CAMPAIGNER | THURSDAY, OCTOBER 20, 2011
- Why Content Marketing Matters to a Sales Rep SALES BENCHMARK INDEX | FRIDAY, NOVEMBER 23, 2012
- Guest Post: Relationships Matter In Lead Gen COFFEE FOR CLOSERS | FRIDAY, MARCH 26, 2010
- 2 Sales Tools and Productivity Webinars on December 13th FILL THE FUNNEL | WEDNESDAY, DECEMBER 12, 2012
- A LeadGen Marketing Year in Review: Are you Keeping Pace? SALES BENCHMARK INDEX | SUNDAY, DECEMBER 30, 2012
- Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011! VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | TUESDAY, DECEMBER 20, 2011
- Generating Qualified Leads is Number One Issue for New Members of the SLMA VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | MONDAY, AUGUST 15, 2011
- PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | WEDNESDAY, MAY 2, 2012
- Cost per Lead: The Next Generation COFFEE FOR CLOSERS | THURSDAY, DECEMBER 2, 2010
- Lead scoring thoughts to share B2B LEAD BLOG | THURSDAY, APRIL 8, 2010
- Marketing Analytics: 3 steps to help Sales and Marketing improve productivity B2B LEAD BLOG | MONDAY, MARCH 11, 2013
- Give Your Customers a Reason to Refer You NO MORE COLD CALLING | THURSDAY, MAY 31, 2012
- Marketing, Are You In or Out? SALES BENCHMARK INDEX | THURSDAY, SEPTEMBER 13, 2012
- Putting the Social into CRM Predictions for 2012 � Score More Sales SCORE MORE SALES | FRIDAY, DECEMBER 16, 2011
- Lead Optimization: 10 audience questions answered B2B LEAD BLOG | SUNDAY, JULY 22, 2012
- PowerViews with Bob Kelly: Redesigning Sales Process Basics VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | TUESDAY, NOVEMBER 20, 2012
- How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment B2B LEAD BLOG | THURSDAY, DECEMBER 29, 2011
- PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | THURSDAY, JUNE 28, 2012
- Instead of Discounting, Use the Three Options Strategy DAVE STEIN'S BLOG | WEDNESDAY, SEPTEMBER 26, 2012
- MarketingProfs Digital Mixer: Top 20 Tweets #mpdm GREEN LEAD'S B2B BLOG | WEDNESDAY, OCTOBER 21, 2009
- Using the Value Hypothesis: A Sales Prospecting Strategy JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, SEPTEMBER 7, 2012
- Lead Generation: 5 tips to generate leads faster on LinkedIn B2B LEAD BLOG | MONDAY, APRIL 1, 2013
- Ending the War Between Sales and Marketing NEW SALES ECONOMY BLOG | MONDAY, NOVEMBER 1, 2010
- Analyzing Sales Opportunities in Your Pipeline SCORE MORE SALES | WEDNESDAY, MAY 16, 2012
- Marketing Strategy: 3 Steps to find the best tactics and results B2B LEAD BLOG | SUNDAY, MAY 20, 2012
- Feel Like a Social Media Toddler? � Score More Sales SCORE MORE SALES | WEDNESDAY, APRIL 6, 2011
- The No More Cold Calling� Webinar Series NO MORE COLD CALLING | TUESDAY, SEPTEMBER 27, 2011
- Will Social Media Affect Your Organization’s Sales Pipeline? NEW SALES ECONOMY BLOG | WEDNESDAY, MAY 19, 2010
- Sales Ready Leads: Quality vs. Quantity GREEN LEAD'S B2B BLOG | MONDAY, AUGUST 3, 2009
- The Biggest 2013 HR Challenge for Sales is 2014 SALES BENCHMARK INDEX | FRIDAY, JANUARY 18, 2013
- CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | TUESDAY, MARCH 6, 2012
- Is It Really a 2.0 World for Sellers? SALES AND MANAGEMENT BLOG | TUESDAY, JANUARY 25, 2011
- 59 Beliefs That Are Holding Back Your Company NEW SALES ECONOMY BLOG | WEDNESDAY, JUNE 15, 2011
- Give Your Reps a LinkedIn Profile ‘Facelift’ SALES CHALLENGER | TUESDAY, MAY 8, 2012
- Who gets your vote as history’s top twenty women? And the winners are… VIEWPOINT | THE TRUTH ABOUT LEAD GENERATION | MONDAY, FEBRUARY 21, 2011
- [Report] Social Selling Increases Sales Revenue A SALES GUY | TUESDAY, MARCH 26, 2013
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