DiscoverOrg Sales

MAY 6, 2016

What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? DiscoverOrg’s VP of Sales, Steve Bryerton will present one of our highest attended webinars, Maximize Your Tradeshow ROI. Trade show season is here. This is equally as important as the post-show follow-up. Timing is everything!

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

DiscoverOrg Sales

MAY 6, 2016

What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? DiscoverOrg’s VP of Sales, Steve Bryerton will present one of our highest attended webinars, Maximize Your Tradeshow ROI. Trade show season is here. This is equally as important as the post-show follow-up. Timing is everything!

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

DiscoverOrg Sales

NOVEMBER 6, 2018

How does HR calculate value and prove ROI? So does the CHRO look for in a B2B technology buy? As with all B2B buyers, the CHRO listens to their customers – in this case, that’s company employees. What keeps the CHRO up at night? If employees are the customers of HR, what does that mean for the selling process? Cold calls?

Resources 224

Resources Decision Maker Compensation Vendor 224

DiscoverOrg Sales

AUGUST 19, 2016

Then, we used data to determine whether we these activities drove a positive ROI, and whether we should adjust our investment levels. In fact one of our recruiting clients summed its value up in one simple phrase: “Amazing ROI, Great Passive Talent Database.”. Learn How to Message and Motivate Like Sales and Marketing.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

DiscoverOrg Sales

OCTOBER 23, 2016

Doing that, rather than spending time on the deflated tires of cold-calling or cold-emailing, is a driving force behind the effectiveness (aka ROI) of prospecting efforts. This level of strategy and personalization is key to an account-based approach. Predict the Race Before It Begins with OppAlerts.

Tools 120

Tools Lead Rank Lead Scoring Scale 120

DiscoverOrg Sales

MARCH 8, 2017

The low-cost initial investment will help deliver an astronomical ROI. Data that good delivers a return on investment even higher than the bargain lists – our customers are seeing results like 60x ROI in a year , $2.7m In fact, we see some pretty bold promises made by bargain contact lists. Garbage in, garbage out.

Campaigns 235

Campaigns Email Marketing Top of Funnel Vendor 235

DiscoverOrg Sales

DECEMBER 18, 2018

SAMPLE SCOOP : Oracle employees have conducted significant online research into marketing return on investment (ROI) during the week of 03/09/2018, indicating an increased focus in this area. In large companies, with the budget and willingness to spend to in order to achieve higher ROI, hunting for the right person is not practical.

Company 156

Company Prospecting Oracle Transportation 156

DiscoverOrg Sales

JANUARY 3, 2018

Selling Value: Using Stories and ROI to Illustrate Value. Attendees were tested on their knowledge on Account Based Marketing, Storytelling, the Socratic Method (selling through listening), DiscoverOrg Operations, Value Selling and the Connection to ROI, Pipeline Management, Selling to Marketers, and the Buyer’s Journey. “We

Hiring 202

Hiring Webinar Metrics Up-Sell Examples 202

DiscoverOrg Sales

JANUARY 1, 2018

See How Data Quality Affects ROI in the A/B Test. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. We expect to see this spend occur in 2018. CASE STUDY] Data-Agnostic? Pain point #2: Difficulty creating a consistent, multi-channel customer experience.

Trends 184

Trends Advertising Advertising Survey 184

DiscoverOrg Sales

SEPTEMBER 2, 2016

Many of them base decisions on data and ROI while not being skilled at tracking it. They won’t mention the marketing conversion rate, the website conversion rate, or the overall lead count – nope – all eyes are on the sales metric. That means we need to help them create benchmarks for before and after our product.

Data 181

Data Engineering Call-back Forecasting 181

DiscoverOrg Sales

FEBRUARY 9, 2018

Unless there’s a whole lot more information in your database – and the data is good – you’ll never see good ROI. Having millions of records may seem like a good thing at first, but you need to dig a little deeper.

Data 181

Data Sales Qualified Lead Study ROI 181

DiscoverOrg Sales

APRIL 25, 2017

We love to prove the stereotypes wrong, and have demonstrated tremendous ROI for our clients over and over again. Is there any contractual guarantee of data quality? As you evaluate data offerings, consider DiscoverOrg. Check out our case study for Box !). Learn How Our Intelligence Can Grow Your Business Request a Demo.

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

DiscoverOrg Sales

JULY 10, 2018

SALESPERSON: “Our ROI is huge! SALESPERSON: “Here’s a case study showing companies YOUR size will LOVE all our features!”. PROSPECT: “It’s too expensive. Your competitor’s product is half the price and has more -”. You can’t afford NOT to buy it!”. Completely steamrolled.

Objections 243

Objections Buyer Persona Study Decision Maker 243

DiscoverOrg Sales

JANUARY 24, 2017

We have identified a list of Customers where value has been captured and ROI is impressive, but where we also feel a more strategic level of relationship is waiting to happen. Now I live in Customer Success, where our strategic accounts team is applying a “starter kit” version of ABE in our best accounts.

Account 120

Account Account Based Marketing Customer Jigsaw 120

DiscoverOrg Sales

JULY 27, 2017

Calculate our ROI for your sales or marketing team. In our tech-dominated society, interpersonal skills (responding to and managing the emotions of others) and intrapersonal skills (managing your own disruptive emotions) are more essential to success in sales than at any point in history. DiscoverOrg-curious?

Inside Sales 145

Inside Sales Groups Face-to-face Buyer 145

DiscoverOrg Sales

JUNE 2, 2016

Marketing: Better Leads, Higher ROI. Direct mail is hot in B2B right now, for good reason: it can be extremely effective. If you can ensure your campaign is sent only to recently vetted contacts with verified addresses, you’ll reach the right people, with low waste and high ROI. First, let’s take a look at Marketing.

B2B 120

B2B Hiring Ideal Customer Profile Sales Qualified Lead 120

DiscoverOrg Sales

MARCH 3, 2017

Development of sales playbooks, competitive battle cards, quick reference guides, data sheets and other collateral articulating pain points addressed, cost of the status quo, features, benefits, differentiators, and ROI of your solution.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120

DiscoverOrg Sales

FEBRUARY 19, 2019

Don’t forget to show the ROI of your marketing team. Don’t forget to show the ROI. tracking B2B data across different platforms , and 2.) Proving the ROI of marketing – the team, and their budget – is always hard. Here’s the roadmap I’ve used repeatedly to do just that: Create a plan for quick wins.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

DiscoverOrg Sales

JUNE 6, 2017

.” Companies like Televerde, Intelemark and InsideSalesTeam are leveraging DiscoverOrg’s incredibly accurate contact data to drive their growth into new business opportunities AND increase ROI for their current clients. That said, do you have 15 minutes to see how DiscoverOrg can help you make that excitement a quicker reality?

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. Does your company spend thousands of dollars on trade shows?

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

DiscoverOrg Sales

NOVEMBER 15, 2017

We should demonstrate ROI more explicitly. Each CS team gathers ROI stories from end users, capturing wins they’ve had as a result of using DiscoverOrg data, doing the work of proving value for the customer. The secret sauce: Usage and ROI stats. We should not have single-threaded relationship.

Retention 227

Retention Travel Customer ROI 227

DiscoverOrg Sales

MAY 7, 2019

Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed. That’s bad news for marketing decision-makers who increasingly track marketing-contributed ROI as a primary KPI. It helps B2B sales, marketing, and recruiting professionals make an informed, well-timed approach to solve a real buyer problem.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

DiscoverOrg Sales

MAY 29, 2019

A value-focused negotiation emphasizes the ROI, or return on investment, that the prospect can expect from your solution. Read it: 9 B2B Sales Closing Techniques You Can Use Today. With this context, it should be clear that the cost of your product – and it’s value – are on par with other enterprise purchases.

Software 198

Software Software Decision Maker Lead Rank 198

DiscoverOrg Sales

JULY 5, 2017

You can’t expect a quick ROI, but you can a very profitable return. Altify or Revegy, sitting on top of Salesforce or another powerful CRM, will allow your team to visualize the scope of a global account and map your strategic approach at every stage of the deal. They are whales! Define Message and Method.

Account 289

Account Campaigns Engineering Harvest 289

DiscoverOrg Sales

NOVEMBER 2, 2017

your strategy relies on data that’s stale, it’s a slippery slope to multi-dimensional failure: ROI numbers become skewed ; bad news for marketing decisionmakers that likely have this as their primary KPI. No matter how great your copy or elevator pitch may be, it’s worthless if you can’t reach anyone.If

Data 133

Data Churn Hiring eBook 133

DiscoverOrg Sales

MAY 30, 2017

The second piece of it is the actual value, or the ROI. If every sales rep that your organization booked just one more meeting per week, that would result in 50 more meetings per year and with 50 more meetings per year, on average, 10% of those are going to close to one deals. Five more wins a year. What does that mean for your organization?

Lead Rank 163

Lead Rank Lead Scoring Video Case Study 163

DiscoverOrg Sales

APRIL 23, 2019

If you want to get the most ROI out of your trade show investment – and build your pipeline in a hurry while you’re at it – you’ve come to the right place! Here are Nina’s and Jake’s 11 best tricks to get maximum ROI and quality leads from prospecting trade shows and events: Find (or create) a list of sponsors and attendees.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

DiscoverOrg Sales

AUGUST 15, 2016

A trial accomplishes two things: The first is validating the belief that this product can solve a pain point for your business — that it is worth the investment and that the ROI is yours for the taking. The second is eliminating skepticism. Everyone has been burned at some point.

Comparison 120

Comparison Vendor Tools Call-back 120

DiscoverOrg Sales

FEBRUARY 14, 2018

Watch the webinar: Maximizing Your Trade Show ROI. Maximize your trade show ROI – get our Trade Show Toolkit. PRO TIP : Create a list using the primary industry audience of the trade show within a 50-mile radius. Jake uses DiscoverOrg to generate this list and see who might be in attendance. Get a map of the event. No problem!

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

DiscoverOrg Sales

APRIL 3, 2018

Additionally, this integration makes it easy to prove the value of tools and prove ROI by offering a weekly summary report of all the accounts and contacts that have been updated by DiscoverOrg. Field-level configuration offers flexibility around which fields are enriched or overwritten with DiscoverOrg data.

SalesForce 33

SalesForce Data System Sales Operations 33

DiscoverOrg Sales

APRIL 10, 2018

In the case of the COIT group, and so many others , an initial investment in great quality data is an investment in serious ROI. “We’ve closed dream accounts that we would have never been exposed to by leveraging this ABM approach.”. Or to put it another way: There’s no such thing as a free lunch, buddy.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46

DiscoverOrg Sales

OCTOBER 3, 2017

For example, a CEO under pressure from analysts or investors might publicly state their new policy demanding strict ROI measurements for all future projects and major purchases. Knowing this, you might suggest, in your CIO profile, that your team prepare highly believable ROI statements and slides.

Account Based Marketing 159

Account Based Marketing Report Decision Maker Ideal Customer Profile 159

DiscoverOrg Sales

DECEMBER 15, 2016

Instead, sales and marketing leaders will look to optimize their existing technology stacks and processes to improve integration, workflow, and ROI. Over-reliance on technology can inhibit sales effectiveness if reps move too quickly to automation tools and neglect the fundamental skills and art – the human element – of sales.

Trends 120

Trends Marketing Lead Rank Lead Scoring 120

DiscoverOrg Sales

AUGUST 22, 2017

Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. Things have changed a lot in a decade. But in the midst of all the change, the CRM has maintained and reinforced its central role.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

DiscoverOrg Sales

SEPTEMBER 21, 2017

There’s no Magic 8 Ball for investing, but new tools are making the world of B2B sales development a whole lot more predictable. At WidgetCorp, we’ve been helping companies like [insert competitive customer] solve that, and see immediate ROI.”. That’s a significant investment, and management will want to see ROI right away.

Outbound 215

Outbound Hiring Account Campaigns 215